|
|
| ||
|
Program
| 
WorkshopsTune
Up Your Web Site Demonstration
Lab Participants Is your organization struggling with the decision to transfer to digital publishing? What do you need to consider in advance regarding school purchasing and content deliverability to increase revenue without maximizing efforts? In this two-part workshop, the first half of this session will provide several case studies on the nuts and bolts of digital transformation from companies who have taken the plunge and are willing to share their experiences to help your organization plan effectively. Discussion topics will include five innovative trends in content delivery options and how you can "plug in" with ease.
The second half of this session will be a “hands-on” demonstration
lab in which attendees will go from station to station learning about what xml
coding is about and how print products are repurposed for a variety of different
formats (audio, large print, special readers, etc.). Attendees will be asked to
bring provide sample products that can be converted for exhibition purposes. General SessionsThe
Death of Common Sense in the Classroom Keynote
Speaker and noted author Jim Grant, “Spokesperson for School Success,”
will map out a series of practical “common sense” approaches to help
you successfully navigate today’s school marketplace. The
Roadmap to the Digital Future
When to speed
up and where to slow down...Successfully navigating the on-ramps, detours, short
cuts and barriers on the road to the digital future requires vision, skill and
maybe a little luck. Add your voice to this interactive, exploratory session.
Industry leaders with a range of perspectives—from veterans who've gone
the course to drivers at the front of the pack—share their insights and
guiding principles. See some innovative new products and hear more about the power
and opportunity of The
AEP Great American Education Forum Featuring
Senior Education Advisors to the 2008
Presidential Candidates Frank
Catalano, Senior Vice President Marketing, Pearson The Great American Education Forum is designed to provide an opportunity in this important election year for a substantive discussion of education issues. AEP will bring together educational publishers, advocates, teachers and other education stakeholders to discuss the views of the candidates and their visions for public education. We value our relationships with members and colleagues and believe our event will provide a collaborative environment to inform and educate. Read
AEP's Report on the Implications for Educational Publishers. The
Education Transformation Join Joe Caruso, noted
author and speaker, as he shares how and why individuals and organizations in
the education industry need to transform and “re-think” new business
approaches. Business of PublishingSchool
Purchasing in a Virtual World If you were asked tomorrow to sell your product catalog
to a large school district, would you know what do to? This session will explain
how districts both large and small are rethinking their purchasing efforts and
what publishers can do to be considered including the use of ISBNfs to drive
purchasing efforts. Pricing
2.0 Web 2.0 and social media are
leading the way to new business models for content providers. In this session
we will explore five innovative pricing models for online offerings that publishers
should consider. Several of these models rise out of the web 2.0 world and represent
very different paradigms from traditional publishing pricing. The presentation
will include a panel discussion of executives from companies that have used one
or more of the models. Surviving
Mergers and Acquisitions Get a step-by-step guide to going through a merger, and explore
the details of how it ultimately will affect your company. NIMAS:
Moving Forward The NIMAS standard, recently enacted into law and now in deployment nationwide, holds the potential to significantly improve the production of digital learning materials for both print-disabled individuals - its initial focus - and for the wide range of other students who can benefit from computer-based learning support. In this informative session you'll get a high-level overview of NIMAS from both a legal and technical perspective, learn about the fifteen state education agencies involved in the AIM Consortium at CAST as they implement the accessible Instructional Materials mandate in IDEA 2004, and hear about the market opportunities available for publishers who make NIMAS Compliant materials available to the broad base of students who could benefit.
Editorial/Product DevelopmentEdu-Trends While many authors attempt to
predict the future trends in education, few are able to fully prepare educators
and publishers as they look towards the future. The purpose of this session is
to not only inform the AEP membership of the overlooked macro and micro trends,
but also to bring to light the side effects or unintended consequences of these
trends and how they will create a world of publishing opportunities. Product
Development in a Digital Marketplace Are all publishers having an increasingly
difficult time developing new products in the digital age? If so, find out
how traditional publishers can think strategically in order to benefit from these
changes in the product development process. Teacher
Login This session
explores the most pressing needs of teachers and schools when it comes to using
digital products in the classroom, while also informing how can students be monitored
while using their products for work instead of for social networking. Listen and
learn as a panel of teachers address their technological needs in the classroom
and how publishers can best meet their needs via existing products and services. Search Engine Optimization Listen in as speakers
Paula Maylahn, former Senior Vice President for Pearson Education, and Chris Palma,
the Strategic Partner Development Manager from Google Book Search, pair up to
discuss how digital technology is opening new opportunities to discover, develop
and expand markets online. From organic SEO to the latest development in Google
tools, learn what you can do to leverage existing technology to maximize your
digital content. Sales and MarketingBreak Through
the Marketing Clutter What’s the best way to break through the clutter to get your marketing messages heard and your company noticed in the highly competitive education market? This session includes the first release of the key findings from a new market research study conducted this spring by MMS Education about marketing preferences by district and building level educators. Attendees will hear what motivates educators to respond to direct mail, email, webinar invitations and other marketing messages. How do educators learn about new products? What influences their buying decisions? Are they using new technologies such as social networking, and if so, how? Is there a difference if they are at the district or building level? What motivates them to respond or what turns them off completely. Research findings will be compared to previous studies to show new trends and new opportunities. Don’t miss this opportunity to learn what hundreds of educators and district administrators had to report concerning their marketing preferences and what it could mean for your company. Eavesdrop
On The Experts Series - Session 1: Rather than the typical PowerPoint presentations, a moderator from a direct marketing company will guide three experts from the leading marketing information, data, and services providers in an informal discussion of challenging topics and questions facing educational marketers. In addition to the series of relevant topics, there will be time at the end of the session to pose your own questions, challenges, or solutions to the group. Fine tune your marketing and meet the challenges of this changing marketplace in this 75-minute session. Topics include:
Internet
Marketing in the 21st Century Web 2.0 social networking tools, such as RSS feeds, blogs and podcasts now impact how we communicate about products, companies and customer experiences. Consumers are using these online tools to tell others what and where to buy as well as what products and services to avoid. How can publishers utilize these tools to turn prospects into buyers while maintaining good ROI? Come to this informative session to hear how Internet marketing tools and social media have fundamentally changed the way we acquire and share information.
The
growing number of international schools, government-funded education reform, and
a steady demand for English-language materials are just some of the factors shaping
the changing market in the Middle East. In this session you’ll get a snapshot
of the market gathered at the recent Abu Dhabi International Book Fair. You’ll
also hear from two experts on doing business in the region with feet-on-the-street
insights into the schools, curriculum, funding, purchasing decisions, the sales
and distribution process, and how to tap into it. If you are a publisher of reading
or ESL materials, children’s picture books, activity books or reference
books, or teacher training and resource materials, this session has relevance
for you. TechnologyEducation To Go: 24-Hour Content
Hear the good, the bad,
and the ugly of how publishers are using various technological tools to transform
their existing content in an effort to reach a wider audience. Innovative
Digital Distribution The how-to guide to taking
your original content and making it available to customers in the digital realm
through multiple formats, sizes and varieties. Listen as two emerging digital
marketing places speak to you about how tools, like XML and Web 2.0, are changing
this industry and what publishers need to know in order to stay afloat in the
tide. Digital
Strategies In this day and age there are numerous digital options for traditional
print publishers who are willing to think about the endless opportunities that
the future holds. Find out what's real, what's not, and what resources you need
in order to make it a success for your organization. Jumping
on the Digital Bandwagon - Where's the ROI? K-12 education is on the verge of
a revolution of how resources are identified and acquired. But before this revolution
of the digital classroom can take place, publishers need to be up-to-date in this
constantly evolving environment. By discovering how instructional resources are
successfully identified and delivered; publishers can update their development
processes and take advantage of the new digital distribution channels. This presentation
will cover several perspectives, such as a Publisher, a Content Developer, and
a Learning Management System Provider, and will provide insight into the emerging
market trends. It will also reflect how educators and their institutions will
dramatically improve access to instructional resources in schools and open new
opportunities as to how publishers monetize their assets. Additional EventsCapitol Hill Event Get briefed on the most important education legislation and policy developments by members of Congress and their Staff and meet with your legislator to discuss the concerns of educational publishing. Read the Event Schedule. Breakfast will be served at 8:30am on the Hill followed by the briefing and legislator visits. Transportaion will be provided from the JW Mariott leaving at 7:15 a.m., returning at 12:15 p.m. Register now. @ Custom Critiques Take advantage of the opportunity
to benefit from a free critique of your magazine, direct mail piece, catalog,
website or other marketing materials. (Christopher will be critiquing your
prospecting email creative only.) Attendees can schedule a free appointment
during the Thursday and Friday sessions of the Summit when the company representative
is available. You can choose to meet with one or both of the companies listed
above. To schedule an appointment please contact Doug
Ferguson at
Speed
Networking If networking is one of your highest priorities for attending the AEP Summit, why not use your time wisely and participate in our new Speed Networking Meeting? Held prior to the Opening Reception, you’ll get a chance to quickly meet upwards of 50 or more fellow attendees in a relaxed, enjoyable environment. Afterwards, you’ll have two plus days to get to know your colleagues even better and with introductions out of the way, business opportunities can flourish much faster! Download the registration form.
2008
Weekly Reader's Student Publishing Awards Luncheon During this luncheon the future publishers will be presented with the Weekly Reader Student Publishing Awards. These awards recognize excellence in student-written and student-produced publications, as well as individual published non-fiction articles. Winners will be recognized on a national level and by age. Register now.
2008 Action Auction Going once…Going twice…SOLD!! This year’s Summit will once again be the site of the AEP Action Auction. The 2008 Auction will begin with a silent portion when the Summit doors open on June 4 and conclude with a lively sell off beginning at 5:30 on June 5. The live auction will be led by professional auctioneer Frank Catalano, Senior Vice President, Pearson. Get more information on the items up for bid.
Annual
Meeting Breakfast The annual meeting is an opportunity to hear about the business side of the association. Find out how your member dues supported the organization in 2005-06 and what the plans are for the upcoming year. We’ll also honor outgoing president, Rachelle Cracchiolo, and formally welcome the incoming president, Dick Casabonne.
Celebrate the best in education marketing. Come to the Beacons Awards Luncheon and find out who won these awards, including the coveted Gold Beacon. Register now. Luncheon speakers: Andrés Henríquez,
Program Officer and Manager, Adolescent Literacy Project, Carnegie Corporation
Annual Awards Reception
& Gala Join AEP and industry professionals for the 2008 Awards Banquet and Gala to find out who won the prestigious DAA and Golden Lamp Awards and see a display of the best products in the industry. Held in the ballroom of the JW Marriott on Friday, June 6 from 6:00-10:15 p.m, this black tie-optional event has become the hallmark for excellence in the education industry. The banquet begins with the cocktail reception from 6-7:00 pm. Following the reception is an outstanding performance by The Capitol Steps, a Washington-based troupe of Congressional staffers turned songwriters, interwoven with the awards presentations. Register now. | ||
|
©2008
The Association of Educational Publishers | |||
