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Workshops
Fast,
Cheap and Under Control: Creating and Managing a Digital Media
Publishing System in Three Hours or Less
Wednesday, June 10, 2009
1:30 - 5:00 p.m.
Tim Frick,
Mightybytes
Need to publish your content online quickly and for free?
This three-hour workshop will get you on the right track to
digital publishing success with a series of lectures, discussions,
and hands-on exercises built around a digital publishing workflow
that incorporates free or open-source tools for content deployment
and distribution. The course will include a general overview
of media formats, a discussion of blogs and how to configure
them to instantaneously publish a variety of media types,
and a breakdown of social media tools you can use to distribute
your content to millions of users with just a few clicks.
Bring your laptop.
International
CEO Roundtable
Wednesday, June 10, 2009
1:30 - 5:00 p.m.
Seth Russo, Edureach International
Consulting LLC (Moderator)
Lewis Bronze, Espresso Education
Artur Dyro, Young Digital
Planet SA
Sameer Shariff, Impelsys
In any language, "Free"
is a powerful word. At this special international edition
of AEP's highly popular CEO Roundtable series, you'll find
out how companies from around the world are both competing
against and taking advantage of the power of free content.
The educational value alone makes this a must-attend event
for any senior-level executive; the opportunity to network
and share ideas with education companies from around the globe
makes it the only event of its kind in the industry.
Separate registration fee required.
Attendance is limited.
General
Sessions
2020
Forecast: Creating the Future of Learning
Thursday, June 11, 2009
9:00 - 10:30 am
Bernice Stafford,
Evans Newton Incorporated (Moderator)
Monica Martinez,
KnowledgeWorks Foundation
In what promises to be
one of the year's most substantive and thought-provoking discussions
about the future of education, Monica Martinez of KnowledgeWorks
Foundation will explain how the most vibrant innovations in
teaching and learning over the next decade will happen outside
traditional institutions in places you'd least expect.
Learning
in the World of Free
Thursday, June 11, 2009
11:00 am - 12:30 pm
Suzanne Barchers, Ed.D.,
Author & Consultant (Moderator)
Lawrence Lezotte, PhD,
Effective Schools Products, Ltd.
Margery Mayer, Scholastic
Inc.
Kimberly Worthy, 2009 DC
Teacher of the Year, Howard University Middle School of Mathematics
and Science
In the midst of shifting
business models, a revolution in distribution, and today's
challenging economic climate, this panel of education experts
will remind us to keep our eye on the ultimate goal--helping
teachers teach and students learn.
Economic
Forecast for the Education Market
Friday, June 12, 2009
9:00 - 10:30 am
Mark Stevens, NEA Member
Benefits (Moderator)
Dr. Richard Sims, National
Education Association
These days, you don't
need Jon Stewart or Jim Kramer to tell you our nation's economy
is struggling. American businesses are in dire need of expert
advice on how to survive in these turbulent times, in which
every decision could have long term ripple effects, because
the economy is on everyone's mind.
The stimulus bill has got everyone talking and looking for
answers. The educational publishing industry is in a unique
position to see direct and immediate positive effects, but
you need to know where to look and how to understand latest
data, trends, and legislative guidelines and how the new economics
of the 21st Century are going to work.
AEP has invited the Chief Economist from the National Education
Association, Dr. Richard Sims, to lead the session on economic
outlook at this year's Summit. An in-depth discussion and
extensive Q&A session will combine for a timely, informational,
and forward-looking presentation from the foremost expert
on education and the economy.
Learning
Platforms for the 21st Century and Beyond
Friday, June 12, 2009
2:15 - 3:45 pm
Frank Catalano, Intrinsic
Strategy (Moderator)
Jeff Keltner,
Google
Laura
Porco, Amazon.com
Michael Riordan,
Open Publishing Lab at Rochester Institute of Technology
With 2010 just
around the corner and the 10th anniversary of the iPod (2011)
not far behind, anyone in the business of content should be
thinking in terms of platforms--and not just those that already
exist.
The Summit's closing
keynote session will feature representatives from groups on
the cutting edge of platform development: Google’s Application
Division, Amazon’s Kindle Book division, and the Open
Publishing Laboratory at the Rochester Institute of Technology.
The town hall-style discussion will focus on the impact of
today's and tomorrow's technologies in the classroom and how
this should factor into your product development--starting
yesterday.
Curriculum
How
Fair Use Enables Media Literacy to Thrive
Thursday, June 11, 2009
2:15 - 3:30 pm
Renee Hobbs, Temple University
Media Education Lab
Peter Jaszi, Washington College
of Law, American University
Media literacy educators use excerpts
from movies, advertising, TV shows, music, websites, and digital
media to promote critical thinking and communication skills.
With children growing up online, these 21st Century literacy
skills are more important than ever before, but few educational
publishers have created media literacy curriculum materials,
even though it is mandated in 49 of 50 states. For both educators
and publishers, fear of copyright infringement has interfered
with the development of the field. A better understanding
of copyright and fair use can help to clarify the copyright
confusion that is endemic among K-12 educators. Learn how
fair use also enables educational publishers to make innovative
use of copyrighted materials in their own creative work.
A
Teacher in the Trenches: A Firsthand Account of
Using Free in the Classroom
Thursday, June 11, 2009
4:00 - 5:15 pm
John Seelke,
III, McKinley Technology High School
As a high school math teacher in a
local DC public school, Seelke constantly relies on multiple
resources to engage his students. During this session, participants
will hear:
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Examples of how he currently uses
textbooks and other technology resources provided by publishers;
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A candid perspective on how he
uses web resources (include user-created resources) to
supplement the curriculum, including showing examples
of free-source user-created materials that are very similar
to costly materials from publishers; and
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Ways in which publishers can modify
their "sales pitch" to include more web-based
materials that would attract teachers to educational publishers.
Virtual
Pre-K: A Case Study of Multimedia Opportunities in Early Childhood
Education
Friday, June 12, 2009
11:00 am - 12:15 pm
Alicia Narvaez, Chicago
Public Schools
Developed by a team of master preschool
teachers from the Chicago Public Schools, Virtual Pre-K (VPK)
is an early childhood resource for educators, child care providers,
community members and families that connect early learning
from the classroom to the home and community. Learn about
this school readiness resource, which is being adopted nationwide,
that contains standards-aligned themes in English and Spanish,
video modeling of developmentally appropriate activities,
lesson plans, home activity cards, and a website of resources
and support (www.virtualpre-k.org).
Innovation
75 Ways
to Use Social Networking Sites in Educational Publishing
Thursday, June 11, 2009
2:15 - 3:30 pm
Doug
Kolmar, Marketing Consultant
Andrew Pass, Pass-Ed
Lisa Schmucki,
edWeb LLC
During his successful campaign, President
Barack Obama set incredible fundraising records by taking
advantage of Web 2.0 tools available on social networking
platforms. You can take advantage of these same tools to earn
record profit and to engage hard-to-reach students in the
teaching and learning process. This panel will present 75
strategies for effectively using social networking sites throughout
the multi-faceted educational publishing industry.
Publishers,
Developers, and School Districts: Change Agents in Transformation
Thursday, June 11, 2009
4:00 - 5:15 pm
Randi Brill, Quarasan
Keith Garton, Garton Media
Strategy
Today, educators, developers, and
publishers are expected to add much more value than ever before--and
many are poised to do just that--but don't know where to begin.
Our industry does not have time to "practice" what
our future looks like. We will make many mistakes if we expect
that "old solutions" will work going forward. Changing
times mean it's time for change--now. Attendees will walk
away with proven ideas, strategies, and game plans to apply
immediately. We will target the top take-away actions that
industry professionals of all types must begin to apply to
ensure their relationships, strategies, and results are geared
to vital 21st Century product development demands.
Mining
Social Media For Market Intelligence
Friday, June 12, 2009
11:00 am - 12:15 pm
Janet Eden-Harris,
J.D. Power and Associates
"[I]t's
as if a universe of focus groups is forming online. Tens of
millions of people participate. Many write copiously. And
from a marketer's point of view, many are gloriously indiscreet
about practically everything."
- Stephen Baker, The Numerati
Most--if
not all--companies in the 21st Century will include social
media as part of their marketing mix. However, the value of
blogs, wikis, Facebook, LinkedIn, and Twitter (et al) goes
beyond just having a presence. Valuable and actionable insights
can be drawn from the conversations going on online, and not
just on your own sites. Attendees of this session will learn
about product tribes, analysis, and market segmentation through
examples from the automotive, insurance, and other corporate
industries.
Opportunities
Free
For All: Free Resources Every Publisher Should Know About
Thursday, June 11, 2009
2:15 - 3:30 pm
Corinne Burton, Shell Education
Kati Elliott, KEH Communications
Joel Petersen, Thinkronize
Inc.
Hear about free marketing, sales,
and public relations/communication resources that are available
to educational publishers and how to best put them into action.
Education
Investment and the Economic Recovery
Thursday, June 11, 2009
4:00 - 5:15 pm
Sally Shake, Education Legislative
Services, Inc.
In his April "House Upon a Rock"
speech, President Obama listed investments in education only
behind Wall Street reform as factors foundational to US economic
recovery. In this session, AEPs legislative consultant
Sally Shake, President, Education Legislative Services, Inc.,
will highlight the links between reauthorization of the Elementary
and Secondary Education Act (No Child Left Behind) and restoring
Americas competitiveness in the world. Included will
be updates on the implementation of the American Reinvestment
and Recovery Act (ARRA) and the proposed federal funding for
the school year 2010-11. Participants will leave with a clear
idea of some issues and themes at the center of discussion
on Capitol Hill, the Department of Education and the White
House.
The
Money's Not Free—What the Feds Will Expect for New ESEA
Funding
Friday, June 12, 2009
11:00 am - 12:15 pm
Kevin McAliley, Strategy
Consultant (Moderator)
Daniel
A. Domenech, AASA
Patricia Johnson, U.S. Department of Education, Office of
Elementary and Secondary Education
Tom
Zembar, NEA Senior Policy Analyst
At the same time that the recession
is causing huge budget cuts at state and local levels, the
record federal stimulus is beginning to flow down from the
feds to the states and districts. Veteran industry executive
Kevin McAliley will host a panel of federal, state and local
experts. Topics covered will be what the feds will expect,
when the money will flow and how much will be available for
instructional materials for the remainder of 2009 and
over the next few years.
Additional
Events
Capitol
Hill Event
Competing Globally: Beyond Stale Debates to Learning Solutions
Wednesday, June 10, 2009
7:30 am - 12:00 pm
Sally Shake, Education Legislative
Services, Inc. (Moderator)
Representative Joe Barton
(R-TX)
Representative Charles A. Wilson
(D-OH)
James Bergeron,
Deputy Director of Education and Human Services Policy, House
Education and Labor Committee, Representative Howard McKeon
(R-CA)
Lindsay Hunsicker,
Senior Education Policy Advisor, Senate HELP Committee, Senator
Michael B. Enzi (R-WY)
David J. Johns,
Senior Education Policy Advisor, Senate HELP Committee, Senator
Edward M. Kennedy (D-MA)
Lillian Pace, Policy Advisor,
House Education and Labor Subcommittee on Early Childhood,
Elementary, and Secondary Education, Representative George
Miller (D-CA)
U.S. Secretary of Education, Arne Duncan (Invited)
AEPs annual legislative briefing
will begin with a breakfast and a program on Capitol Hill
(tentatively scheduled for The Gold Room, RHOB 2168). Following
the program, participants who have signed up in advance will
meet with legislators based on the appointment schedule arranged
by AEP. Bus transportation from the hotel to the meeting location
will be provided.
Schedule
Departure for the Hill: 7:30 am from the lobby
Breakfast: 8:00 - 8:30 am
Program: 8:30 - 10:00 am
Legislator visits: 10:30 am - 12:00 pm
Americas economy is in crisis
and its PreK-12 educational results are on a downward slope.
On the other side of crisis is opportunity. President Obama
and his administration are focusing on several key changes
to reform our education system, produce 21st Century schools
and prepare students to compete in the global economy. These
include:
- uniform and high standards
- aligned and effective instructional materials
- extended classroom learning time
- investment in innovation and in what works
- innovation in technology, curricula, instruction and
teacher preparation
Invited speakers will include legislators or staff from the
House and Senate. Other resource persons may be invited as
well, such as White House or Department of Education staff.
Gain an inside perspective on their reactions to the President's
education reform ideas, their ESEA/NCLB reauthorization recommendations
and their own alternative or complementary ideas.
Separate registration fee required.
Field
Trip: McKinley Technology High School
Wednesday, June 10, 2009
8:30 am - 12:00 pm
McKinley Technology High School (MTHS)
re-opened its doors in 2003 as a school focused on STEM education.
Since its reopening, it is only one of three public high schools
in the DC Public School system that has achieved AYP. With
a population of just over 800 students, MTHS has four Career
and Technology Education (CTE) academies that allow its students
the chance to experience hands on education. The academies
include Mass Communications, Biotechnology, Information Technology
and Enginnering.
You will get a chance to tour MTHS,
to talk with teachers, students and faculty on how they use
hands on learning to maximize student achievement. It will
provide publishers a unique insight into how schools use their
resources and how you can re-design your products to fit the
changing needs of today's students.
This
field trip is for registered Summit attendees only.
Space is limited. Download the registration
form and fax to Doug Ferguson at 856-241-0709.
Help Desk
Thursday, June 11 and Friday, June 12, 2009
Appointments as scheduled
No half-hour wait times or soft jazz
at this Help Desk--just fast and actionable advice. Contact
Doug Ferguson at
856-241-7772 to schedule your 30 minutes of face time with
our seasoned marketing, production, and finance professionals.
Kevin
McAliley, Strategy Consultant and AEP Board member
Areas of expertise:
general management, product development strategies, and finance.
Kevin has been the CEO of three educational
media companies that came to dominate their market niches
under his leadership: Newbridge, Films Media Group, and Triumph
Learning. He believes that a strong product array that gives
customers an "aha" moment delivered through aggressive
sales and marketing is crucial to success in our industry.
He is happy to talk about the components of this formula and
how they apply to your business.
Jim McVety,
Bill Smith Group
Areas of Expertise:
Product Analysis: Examining how well product development and
design are aligned with marketing objectives. Our team will
provide one-on-one brainstorming to zero in on key product
branding and design questions, such as:
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Does your design and content
accomplish your brand objectives--warmth, authority, contemporary-ness,
or best-in-class?
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Do your products cover key customer
requirements?
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Is your line cohesive--is it
cogent and easy to use and to present?
- Is your portfolio structured for growth? Where are the
opportunities for expansion and how might expansion strengthen
your brand?
Seth Russo,
Edureach International Consulting LLC
Seth Russo is Principal of Edureach International Consulting
LLC, a company he recently established after leading Scholastic's
International Sales Division for the past twelve years. He
has extensive experience in international sales and distribution
practices for trade books, children's books and educational
publishing. If you are seeking guidance regarding market entry
strategies or expansion ideas in the retail, distribution,
institutional or international school channels, please feel
free to set up an appointment.
Ben
Weintraub, Merit Software
Areas of Expertise:
Ben led Merit Software full throttle into online marketing
to schools in 1996 after a conversation with high school technology
coordinator. Through Ben's leadership, Merit has achieved
high organic search engine rankings, launched several successful
viral marketing campaigns, and used various web analysis tools
to qualify prospects and close sales. He is happy to share
his expertise and discuss how it may apply to small and medium-sized
print publishers.
Christopher
Ziemnicki & Emily Garner, MDR
Areas of Expertise:
Email Marketing, Direct Marketing, Product Development, Creative
Development & Strategies
Chris has been the leader of E-Marketing Solutions for MDR
for the past five years as well as chief strategic consultant
on interactive
marketing to MDR's customers (and now QED's customers as well).
In addition, Chris leads MDR's industry leading educational
e-marketing research and best practices efforts by authoring
numerous white papers, best practice guides, and annual industry
trends reports as well as being a frequent presenter on MDR
Educational Webinars. Chris will be happy to share his insight
into the educational email marketing space, offer hands on
consultation on all things email, and offer concrete actionable
suggestions for improving your e-marketing ROI.
Emily was Director of Creative Services and Marketing for
QED and now serves as leader of Creative Services for MDR
following MDR's acquisition of QED. Emily works closely with
clients to develop integrated marketing campaigns and can
address creative strategies, targeting, offers and timing
as well as provide feedback and recommendations for specific
marketing pieces. Bring your catalog, direct mail, e-mail,
web site, or online marketing strategy for review.
2009
Weekly Reader's Student Publishing Awards Luncheon
Thursday, June 11, 2009
12:30 - 2:00 pm
Featured Speaker:
Candy Crowley,
Senior Political Correspondent, CNN
During this luncheon, outstanding
student writers and journalists from elementary, middle, and
high schools will be presented with the Weekly Reader Student
Publishing Awards. These awards recognize excellence in student-produced
publications, as well as individual published non-fiction
articles. Register
now.
2009
Action Auction
Thursday, June 11, 2009
5:30 - 7:30 pm
Between the economy, gas prices, a
historic election, and the adjustments that come with a new
administration, it's been an interesting and, at times, challenging
year. You've earned the right to kick back and have some fun
and maybe even treat yourself by bidding on a vacation rental,
a spa package, or some other special item up for bid at the
annual Action Auction.
As always, the Auction begins with
a silent portion on the Summit's opening day and concludes
with a spirited sell-off led by professional auction emcee
and Principal at Intrinsic Strategy Frank Catalano.
Contact Doug
Ferguson or Laura
Clarke to donate an auction item.
Annual
Meeting Breakfast
Friday, June 12, 2009
7:30 - 8:45 am
The annual meeting is an opportunity
to hear about the business side of the association. Find out
how your member dues supported the organization in 2008 and
what the plans are for the upcoming year. We’ll also
honor outgoing president, Dick Casabonne, and formally welcome
the incoming president, Suzanne Barchers.
2009
Beacon Awards Luncheon, sponsored by MDR
Friday, June 12, 2009
12:30 –2:00 pm
Featured speaker:
Joe Rospars, Founding Partner,
Blue State Digital
Join us as we celebrate the unsung
heroes of the marketing departments and firms that serve the
educational resource industry, and hear an exclusive address
from Joe Rospars of Blue State Digital, New Media Director
on Barack Obama's presidential campaign. Register
now.
Annual
Awards Reception & Gala
Friday, June 12, 2009
6:00 - 10:00 pm
Join AEP and industry professionals
for the 2009 Awards Banquet and Gala to find out who won the
prestigious DAA and Golden Lamp Awards and see a display of
the best products in the industry. Held at the National Press
Club on Friday, June 12 from 6:00-10:00 pm, this black tie-optional
event has become the hallmark for excellence in the education
industry. The banquet begins with the cocktail reception from
6-7:00 pm. Following the reception is an outstanding performance
by The Capitol Steps, a Washington-based troupe of Congressional
staffers turned songwriters, interwoven with the awards presentations.
Separate registration fee required.
Register
now.
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