Summit Home

Program

 

(Last updated 5/16/08)

The Summit provides sessions on topics essential to publishers as well as numerous networking opportunities; the schedule below is an overview of the four-day event. Click on the session titles or speaker names to view more information.

Summit Housing Update
The AEP room block at the JW Marriott is sold out. Please check the list of alternate hotels for availability.
Please note: If you need to cancel your hotel room at the JW Marriott, please contact Laura Rotter at 856-241-7772 so that she can give the room to another attendee.

Cancellation Policy

Wednesday, June 4, 2008

All Day Activities

Registration Desk Open   11:00 am- 6:00 pm 
Exhibit Hall setup    12:00– 5:30 pm

7:15 am - 12 noon

Capitol Hill Event
Sponsored by: NSSEA

12:00 - 3:00 pm

Digital Bootcamp 101

Speakers
Moderator: Kevin Davies, TecKnoQuest Inc.
Damon Crumb, New Territories Inc.
Matt Keller, Capstone Press
Roger Rosen, Rosen Publishing Group
Steve Stone, Davis Publications Inc.
Demonstration Lab Participants
Alok Mahaptra, Digital Media Initiatives
Paul Thompson, Dolphin Computer Access
Lori Barber, Mark Logic Corporation
Amandeep Singh, Q2A Media
Tricia Roth, ReadHowYouWant
Mukul Bapat, Repro India, Ltd.

 

Tune Up Your Website

Michael Gold, West Gold Editorial
Susan West, West Gold Editorial

1:30 - 2:00 pm

Break
Sponsored by: Publishing Solutions Group

3:00 - 5:00 pm

Speed Networking

Moderator: Ellen Bialo, Interactive Educational Systems Design, Inc.

Sponsored by: Winter Group

5:30 – 7:15 pm

Opening Reception
Sponsored by: MDR

 


Thursday, June 5, 2008

All Day Activities

Registration Desk: 7:00 am-6:00 pm
Exhibit Hall/ Internet Lounge: 9:00 am-7:00 pm
Custom Critiques: Linda Winter, Winter Group • Christopher Ziemnicki, MDR

Networking Lounge sponsored by:
Evan-Moor Educational Publishers
Teacher Created Materials

7:30 - 8:45 am

Out of the Box Breakfast
A Congress on the Future of Content in Education

Sponsored by: Follett Digital Resources

9:00 - 10:15 am

Opening Keynote
The Death of Common Sense in the Classroom

Jim Grant, Staff Development for Education

Sponsored by: QED

10:15 - 10:45 am

Break
Sponsored by: Pearson Education

10:45 am - 12:15 pm

General Session
The Roadmap to the Digital Future

Sponsored by: MMS Education

12:30 - 1:45 pm

2008 Weekly Reader Student Publishing Awards Luncheon

Sponsored by: Weekly Reader


Business of Publishing

Editorial

Sales and Marketing

Technology

2:00 – 3:15 pm

School Purchasing in a Virtual World

Richard Gay, Baltimore County Public Schools
Charles Halpin, R.R. Bowker
Andy Weissberg, R.R. Bowker

Edu-Trends

Jim Grant, Staff Development for Education

Break Through the Marketing Clutter

Ginny Hutt, MMS Education
Susan Meell, MMS Education
Kelly Stewart, MMS Education

Education to Go: 24-Hour Content

Rachelle Cracchiolo, Teacher Created Materials
Bill Evans, Evan-Moor Educational Publishers

3:15 pm-3:45 pm

Break
Sponsored by: Zaner-Bloser

3:45 pm – 5:00 pm

Pricing 2.0

Martin Knott, Moodlerooms
Joe McDonough, HotChalk, Inc.
Mark Tullis, Learning.com
Lee Wilson, Headway Strategies

Product Development in a Digital Marketplace

Moderator: Marlene Woo-Lun, Linworth Publishing
Anthony G. Fisher, Brown Publishing Network
Phyllis Hsiao Hillwig, Words & Numbers
Kim Kleeman, Shakespeare Squared/UpGrade Education

Eavesdrop On The Experts Series - Session 1:
Solutions and Strategies for Supplemental Materials Marketers in Today's Challenging Time of Change

Moderator: Kevin Casey, The Exceptional Company
Emily Garner, Quality Education Data
Steve Gatland, Market Data Retrieval
Joan Whitney, MCH

Innovative Digital Distribution

Moderator: Mark Stevens, NEA Member Benefits
Sidney Burrus, Connexions, Rice University
John Richards, Consulting Services for Education

5:30 pm-
7:00 pm

2008 Exhibitors' Reception and Action Auction
Sponsored by: Shakespeare Squared

 


Friday , June 6, 2008

All Day Activities

Registration Desk: 7:00 am-6:00 pm
Exhibit Hall/ Internet Lounge: 9:00 am-2:00 pm
Custom Critiques: Linda Winter, Winter Group • Christopher Ziemnicki, MDR

Networking Lounge sponsored by:
Evan-Moor Educational Publishers
Teacher Created Materials

7:30 - 8:45 am

AEP Annual Meeting & Breakfast

8:45 - 10:30 am

The AEP Great American Education Forum

Featuring Senior Education Advisors to the 2008 Presidential Candidates
Jeanne Century, University of Chicago's Center for Elementary Mathematics and Science Education (CEMSE) (Senator Obama)
Lisa Graham Keegan, The Keegan Company (Senator McCain)

Moderator: Frank Catalano, Pearson
Dr. Sara Davis, USA TODAY

Neal Goff, Weekly Reader Publishing Group
Margery Mayer, Scholastic Inc.
Joel Packer, NEA
Bernice Stafford, Center for Interactive Learning and Collaboration (CILC)

Co-sponsored by ED in '08 and presented by Transcontinental Printing

10:30 - 11:00 am

Break
Sponsored by: Teachers’ Pet Publications, Inc


Business of Publishing

Editorial

Sales and Marketing

Technology

11:00 am - 12:15 pm

Surviving Mergers and Acquisitions

Moderator: Robin Warner, The van Tulleken Company
Kathy Hurley
, Pearson

Wendy LaDuke, 1105 Media

Teacher Login

Moderator: Randy Wilhelm, Thinkronize, Inc.
Janet Rhodes Lathan, Archbishop Carroll, Washington, DC
Kathleen M. Sheehy, 2008 Teacher of the Year – Washington DC
April Todd, 2008 Teacher of the Year – Maryland

Internet Marketing in the 21st Century

Annie Galvin Teich, The Teich Group

Digital Strategies

Moderator: Michael Ross, Encyclopedia Britannica
Rick Hunt, SharedBook Inc.
Steve Potash, OverDrive, Inc.
Sol Rosenberg, Value Chain International, Ltd.

12:30 - 1:45 pm

2008 Beacon Award Luncheon
Sponsored by: QED

Luncheon speaker: Andrés Henríquez, Carnegie Corporation

2:00 – 3:15 pm

NIMAS Moving Forward

Chris von See, TechAdapt, Inc.
Joy Zabala, Ed. D., ATP, AIM Consortium
Ruth Ziolkowski, Don Johnston

Search Engine Optimization

Paula Maylahn, Industry Consultant
Chris Palma, Google Book Search

International Sales—Marketing U.S. Educational Materials in the Middle East

Charlene Gaynor, The Association of Educational Publishers
Namir Hanna, Rearden Educational
Seth Russo, Scholastic Inc.

Jumping on the Digital Bandwagon-
Where's the ROI?

Karen Coe, Key Curriculum Press
Dan Ginsburg, SchoolNet
Michael Jay, Educational Systemics, Inc.

3:30 – 4:30 pm

Closing Keynote
The Education Transformation

Joe Caruso, Author, The Power of Losing Control

Co-Sponsored by: netTrekker/Thinkronize

6:00 – 10:30 pm

2008 Awards Banquet Reception and Banquet
Entertainment provided by: Texas Instruments