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Summit Archives: 2004Session DescriptionsCareer Builders Workshop Returning for its second year, this half-day
professional development workshop offers all – experienced
professionals and emerging leaders alike – a close look at
the K-12 market’s unique characteristics, opportunities, and
challenges. Attendees will make valuable connections through networking
and benefit from an overview of the K-12 market, strategies for
building a career in education publishing, and ways to understand
the big picture inside their own company. Experienced industry professionals
will also benefit by better understanding the needs and expectations,
as well as the insights and hot buttons, of the emerging leaders
in their organizations. Electronic
Publishing in the Education Market: 0 to 60 NOW New this year, this half-day workshop offers a comprehensive introduction to the opportunities, challenges, and methods for building a successful electronic publishing business. Obtain data on technology funding and market opportunities. Examine K-12 business models for e-commerce; licensing; and partnering, and consider strategies for repurposing content. Benefit from practical discussions surrounding electronic publishing, including feedback from two influential district administrators regarding one-to-one computing and what educators seek from publishers.
Get to know other Summit attendees. This is the official opening and everyone will be here. This event promises strong networking opportunities, so don’t forget to bring plenty of business cards.
This popular breakfast is not just for first-time conference attendees. It’s a wonderful opportunity to meet new and veteran AEP members. Information, introductions, and questions about your Summit expectations help break the ice.
Massive changes are coming for school-age children during the next decade. While 60% of US population growth will be Hispanic and Asian through 2025, the majority of it will be concentrated in only 10 states. Census 2000 changed our idea of “race” forever, and there seems to be no reduction of kids below the poverty line (now 17%). 40 million Americans move each year – the poorest third graders are often in their third home, yet college age children of the wealthy are often still in their first. This transience explains elections, predicts crime and suicide, and makes cohesion difficult. All of this impacts NCLB as states get more dissimilar in terms of wealth, ethnicity, immigrants, language, religion, and politics. This presentation will explore educational publishing’s key role in helping to educate the “newly diverse” populations of the next two decades.
Wednesday, June 9 Take advantage of the opportunity to benefit from a free critique of your magazine, direct mail piece, catalog, web site, or other marketing materials.
In what continues to be a tough market, a successful business executive needs to make wise decisions. The title of this session explains it all - "Strategies for Navigating Tough Markets." Gary Facente, CEO, Delta Education explores specific strategies for focusing your business' efforts, identifying new markets, improving execution, and engaging employees. This session is a must attend for anyone looking for specific and beneficial tips to apply at the office.
Ten years ago, with the exception of the Luddites, people predicted that books would give way to electronic alternatives by the year 2000. Now that we know that the book is not dead, what’s in store for the next decade when it comes to technology and education? This presentation will provide an overview of what was expected, what did—and didn’t happen (and why)—and take a peek into the crystal ball.
In this session, we’ll discuss the importance of strategic product positioning and branding in the education market. Do you have a solid positioning and branding strategy for your products that is tied to your overarching strategic plan? Do you know where your products fit in the competitive landscape? Do you know what differentiates your products from your competitors? Can you (and your staff) articulate the benefits of your product or service in 30 seconds or less? During this fast-paced session, we will provide an assortment of tools and techniques you can use with your own staff to determine your competitive position and evaluate the most effective marketing strategies and tactics for you.
The highlight of this luncheon will be the presentation of the winners of the 2004 TIME & TIME For Kids Student Publishing Awards. These awards recognize excellence in student written and student-produced magazines and newspapers. Winners will be recognized on a national and regional level and by age level. All winning schools and publications will be featured in TIME magazine and in a special publication of TIME For Kids.
Attend this panel presentation to hear three seasoned executives’ strategies for maintaining profitability in lean years. The presenters will discuss the issues from a variety of viewpoints and will provide practical tips that non-profits, supplemental publishers and technology companies can put into use. The presenters will also discuss the constraints, strategies, and opportunities unique to different segments of the publishing industry.
Get up to speed on the latest thinking on success in schools, trends in literacy and reading instruction, and student achievement by attending this informative session. Expert presenters will share their latest research and provide insight into how this information can help publishers bring new and innovative products to market. Presenters will focus on how supplementary reading materials can help narrow the achievement gap, hot issues in literacy and reading, and trends in school achievement as they correlate to school demographics. Products developers and marketers are both encouraged to attend this session.
This session combines the information presented in the sales/marketing track on successful selling, best practices and knowing your product into a strategic approach that can be utilized with any sales force or direct response model. It focuses on “asking for and getting the order."
This session will present findings from the annual Huenefeld-Pubwest Publishing Survey of Financial Operations, which focuses on publishing houses with revenues between $250,000 and $30 million. The presenters will use the survey to analyze financial statements in terms of general ledger categories. Average costs for authoring, editing, and production will be identified. Also included will be a look at company balance sheets and the level of profitability among different categories of publishers. Plan to attend this session not only to gain insights from the survey findings, but to also learn how to be involved in next year’s survey.
Traditional publishers can take advantage of federal and state grants. Learn how to integrate grant services as part of your marketing mix. In this session we will explore the three current models publishers are using and the pros and cons of each. Attendees will also gain tips on selecting the right grant-writer to maximize revenue potential.
Why have supplemental publishers too often come up on the short end of governmental or legislative actions? This general session lays out AEP’s new government relations agenda with emphasis on initiatives around two issues threatening educational publishers right now. This session is a must-attend for supplemental publishing executives or their government affairs representatives.
Join The Association of Educational Publishers and industry professionals for the 2004 Annual Awards Banquet and Gala. This black-tie optional banquet is the hallmark for excellence in the education industry and honors the very best in educational publishing. The banquet provides numerous networking opportunities throughout the evening, beginning with the first-hour cocktail reception at 6:00 pm. Following the reception is an outstanding four-course meal and entertaining music and political satire provided by The Capitol Steps, a Washington-based troupe of Congressional staffers turned songwriters. The evening’s program will be emceed by Hugh Roome, President, Scholastic International, and President-Elect of the AEP Board of Directors. Awards presenters will be Jo-Ann McDevitt, Publisher, Technology & Learning, and Chair of AEP’s Summit 2004 Committee and Keith Garton, Editorial Director, TIME For Kids Media Group and current AEP Vice President.
The annual meeting is an opportunity to hear about the business side of the association. Find out how your member dues supported the organization in 2003-04 and what the plans are for the upcoming year. We’ll also honor outgoing president, Robert W. Harper, and formally welcome the incoming president, Hugh Roome.
The June 2004 AEP CEO Roundtable is the second in a two part series entitled “Growing Your Business through Alliance and Acquisition.” The event features speakers and roundtable discussions crafted to provide attendees with tools, processes, and strategies for integrating alliances and acquisitions into their companies’ growth strategy. In the pre-Roundtable web seminars the presenters explored factors leading to success in alliances and acquisitions. The Roundtable begins with Charles Blaschke presenting a brief legislative update of interest to all educational publishers. Then, moderator Dick Hoffmann, President and COO, AllianceVista Corporation, will provide the structure and background for the day’s discussions. John Super, Vice President Strategic Planning, PLATO Learning Inc. will share the decision-making framework that PLATO Learning uses when determining whether to make an acquisition. The roundtable also features facilitated roundtable discussions where attendees will delve deeper into the topics opened by the presenters.
On the 50th anniversary of Brown v. Board of Education, providing effective education for all students remains an important human rights issue. Given changing demographic trends and new federal pressures, what do publishers need to keep in mind as they, along with other stakeholders, support schools and teachers to eliminate the achievement gap? Dr. Eric Cooper, president and founder of the National Urban Alliance for Effective Education, and Dr. Michael Froning, dean of the School of Education at the University of Alabama at Birmingham, will address this and other related issues, and discuss the role supplemental publishers can play in helping ensure that students are able to make cultural connections with the educational materials they use. The session will include time for audience questions and comments.
For many publishers, Professional Development is often an after thought, a mandated requirement, or a bundled give away. If developed and positioned properly, PD should be a highly profitable revenue source and a key component in your annual renewals. This fun and interactive session will examine what it takes to balance the demands of current market conditions, and the desires of state/district decision makers, with the reality of what end-users want and need. One big hint - it all starts with really good content.
When publishers, developers, and freelancers put their unique strengths and skills together, great things can happen. How can these three pieces of the educational-publishing puzzle work together most efficiently? This presentation will take a look at how having realistic expectations and an appreciation of the benefits and pitfalls of collaboration can make for successful and mutually rewarding outcomes.
The name of the 2004 Summit says it all: “No Publisher Left Behind: Prospering in Changing Times.” Attend this session to hear how to survive and prosper during these difficult times. These seasoned panelists have helped their companies thrive through good times and time times. They will share their marketing tricks for getting more bang for your marketing buck, utilizing the Internet effectively and marketing in an education environment shaped by NCLB. We’ll present the 25 best marketing ideas that you can take back and put to use NOW.
Keynote Speaker From Dark Ages to the Age of Blinding
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