Back

Career Builders Workshop

John C. Meeker, Meeker & Associates (Moderator)
Kathryn M. Allen, MarketingWorks Inc.
Victor Bondi, Carnegie Learning Inc.
Susan R. Collins, KCH Strategies
Ingrid Ellerbe, Carnegie Learning Inc.
Jerry Rosenbusch, 7th Wave Consulting
Maggie Sherrod, Texas Instruments
Parisa Tahouri, Curriculum Associates Inc.
Eileen Whalen, Pearson Scott Foresman

12:00 pm -
5:00 pm

Electronic Publishing in the Education Market: 0 to 60 NOW

Ellen Bialo, Interactive Educational Systems Design Inc. (Moderator)
Kathleen Brantley, Market Data Retrieval (MDR), a D&B Company
Rachelle Cracchiolo, Teacher Created Materials
Kimberly Fields-Aldrich, Henrico County Public Schools
Dr. Cathy Fisher, Henrico County Public Schools
Jeanne Hayes, Quality Education Data
Mike Junior, McGraw-Hill Higher Education
John Q. Porter, Montgomery County Public Schools
Michael N. Ross, Encyclopaedia Britannica Inc.

5:30 pm -
6:00 pm

New Member Board Reception

6:00 pm -
7:00 pm

Opening Reception

7:30 am -
8:45 am

Meet and Greet Breakfast

9:00 am -
10:00 am

Opening Session: Elam Lecture

Harold (Bud) Hodgkinson, Center for Demographic Policy, Institute for Educational Leadership

10:00 am -
4:00 pm

Exhibits

10:00 am -
4:00 pm

Custom Critiques

Jamie Samilio, J. Samilio & Associates
Sharon Streger, Sequel Creative
Laurie Swiryn, Cuesta Technologies

10:00 am -
10:30 am

Coffee Break

10:30 am -
11:30 am

Management:
Strategies for Navigating Tough Markets

Gary Facente, Delta Education LLC

Editorial:
Technology: Looking Back—Looking Forward

Howard Berrent, Ph.D., Educator's Educator, Ltd. (Moderator)
Robert W. Harper, KIDesign
David V. Loertscher, San Jose State University
Stephanie Norby, Smithsonian Center For Education & Museum Studies

Sales & Marketing:
Market Positioning and Branding: Strategies and Tactics That Work

Susan Keipper, Media Management Services Inc.

11:45 am -
1:15 pm

TIME & TIME For Kids Student Publishing Awards Luncheon

1:30 pm -
2:25 pm

Management:
Maintaining Profitability in Lean Years

John C. Meeker, Meeker & Associates (Moderator)
Photo Anagnostopoulos, The College Board
Jim Connelly, Creative Teaching Press Inc.
Lee Wilson, Pearson Learning

Editorial:
Research Roundup

Suzanne I. Barchers, Ed.D, LeapFrog SchoolHouse (Moderator)
Jack Cassidy, Ph.D., Texas A&M University - Corpus Christi
Richard Fairley, CRF and Associates Inc.
Allan L. Olson, Northwest Evaluation Association

Sales & Marketing:
Planning to Win: A Strategic Approach to Consulting and Selling Customers

Kathryn M. Allen, MarketingWorks Inc.

2:30 pm -
3:30 pm

Management:
Benchmarking Financials

William E. Evans, Evan-Moor Educational Publishers

Sales & Marketing:
Help Boost Sales through Grants

Pamela L. Nelson, Curriculum Advantage
Parisa Tahouri, Curriculum Associates Inc.

6:00 pm -
7:00 pm

2004 Annual Awards Banquet & Gala Reception

7:00 pm -
10:00 pm

7:30 am -
8:45 am

Annual Meeting Breakfast

9:00 am -
12:00 pm

Exhibits

9:00 am -
12:00 pm

Custom Critiques

Jamie Samilio, J. Samilio & Associates
Sharon Streger, Sequel Creative
Laurie Swiryn, Cuesta Technologies

9:00 am -
10:00 am

CEO Roundtable
Growing Your Business Through Alliance and Acquisition

Dick Hoffmann, AllianceVista Corporation (Moderator)
Charles L. Blaschke, Education Turnkey Systems, Inc.
William E. Evans, Evan-Moor Educational Publishers
Kevin McAliley, Triumph Learning
John Super, PLATO Learning Inc.

Editorial:
The Changing Face of Students in the United States

John J. Micklos, Jr., International Reading Association (Moderator)
Eric J. Cooper, Ed.D., National Urban Alliance for Effective Education
Dr. Mike Froning, University of Alabama/Birmingham, School of Education

Sales & Marketing:
Developing Profitable Professional Development Programs

Mike Soules, Canter & Associates, A Sylvan Learning Co.

10:00 am -
10:30 am

Coffee Break

10:30 am -
11:30 am

Editorial:
Outside the Editorial Box

Marie L. Brown, Brown Publishing Network Inc.
Robert Page, Zaner-Bloser Inc.
Linda B. Ross, Writer/Consultant/Editor

Sales & Marketing:
25 Tips in 50 Minutes

Katherine Jasmine, Sundance/Newbridge Educational Publishing
Linda O’Brien, Woodburn Press
Laurie Swiryn, Cuesta Technologies
Ira Wolfman, Weekly Reader Corporation

Break

12:00 pm -
1:30 pm

Keynote Speaker and Beacon Awards Presentation

Aaron Freeman, Journalist and NPR Commentator