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Midwest Seminar
Speakers
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October 22, 2008 • Pearson Scott Foresman • Glenview, IL

The annual AEP Midwest Seminar—Point, Click, Publish—featured informational sessions and roundtable discussions revolving around critical issues companies face in the digital publishing era. In addition to the presentations, there was ample time for attendee networking and a post-event reception for a chance to make connections at the end of the day.

If you are interested in future Midwest Seminars or AEP Events, please contact Laura Rotter at 856-241-7772.

 

2008 Schedule

8:00-9:15 am

Registration and Breakfast

9:15-9:30 am

Welcoming Remarks

9:30-10:30 am

Keynote
John Connolly and Jay Brandon, IMPACT, Chicago Public Schools

Hear about:

  • Teachers' reaction to digital content
  • Teachers' use of digital content
  • Issues with loading and making digital content available
  • Publisher interfacing, road blocks, etc.

10:30-11:00 am

Break

11:00 am -12:00 pm

30 Tips in 60 Minutes to Enhance Your Digital Marketing

Moderator: Tim Frick, President, Mightybytes
Beau Clark, VP, Product Line Development, Follett Digital Resources
Patrick Riley, Director, Rand McNally Education
Gladys Rosa-Mendoza, Owner, rosa+wesley, inc.

Learn how to improve your company's digital sales and marketing efforts.

12:00-1:15 pm

Lunch and Featured Speaker

Ed Tech from the Trenches: Product Development and Marketing Implications of Shifting Media & Materials Use

Sari Follansbee, President, EdTech Design Associates

 

1:30-2:30 pm

Managing Your 21st Century Publishing Company

Moderator: Kim Kleeman, President, Shakespeare Squared
Jim Byrne, Director of Technical Operations within Publishing Operations, Pearson
Jason Fried, 37 Signals

This session will look at look at new practices, tools and policies for working with employees outside of the physical office site.

2:30-3:00 pm

Break

3:00-3:45 pm

Roundtable discussions and group reports

4:00 pm

Conclusion followed by networking reception at the Red Star Tavern

 

Questions? Contact Laura Rotter, Programs Manager, at 856-241-7772.

 

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