MDR Launches Social Media Optimization Marketing Services

MDR announced today a formal partnership with WeAreTeachers, a robust online educator community and marketplace, significantly expanding the opportunity for MDR customers to directly connect with educators, build community engagement around brand, and sell product in a destination educator social network.

Contacts: Moira McArdle, MDR
Donnine Souhrada, WeAreTeachers
 

SIIA Employs EDRoom to Gather Feedback from Innovation Incubator Participants

The Software & Information Industry Association (SIIA), a trade association serving the software and digital content industry, took advantage of the EDRoom online discussion service to gather feedback from companies that recently participated in SIIA’s annual Innovation Incubator Program (IIP). The Innovation Incubator Program was held at the SIIA 2009 Ed Tech Industry Summit in San Francisco in May.

Contact: Ellen Bialo, EDRoom, 212-769-1715
 

Tom Fitzgerald Joins ABC-CLIO as VP, Sales & Marketing

Tom Fitzgerald joins ABC-CLIO as Vice President, Sales & Marketing, effective today. He will be based out of the Santa Barbara office and report directly to Becky Snyder, President of ABC-CLIO. With over 30 years of sales and marketing management experience in both the private and public sectors, Tom is widely recognized as a leader in the Education technology industry. Tom has served as a Trustee on the Board of Directors for the National School Boards Foundation, as well as keynoted at several Education conferences, including the E School News Symposiums. His professional background reflects his passion for helping students, teachers, and schools through enabling technology-based solutions that improve the quality of the learning process.

Contact: Laura Mullen, ABC-CLIO
 

iPublishCentral, AAUP Make E-Book Publishing Available to 130 University Presses

The Association of American University Presses (AAUP), a nonprofit organization of academic publishers is pleased to announce a cooperative agreement with iPublishCentral, a self-service e-content delivery platform from Impelsys, to support its 130 members in pursuing electronic publishing. The partnership provides AAUP members with a discount for using iPublishCentral's e-publishing platform and services through AAUP.

Read the complete press release.

Contact: Christopher Capot, KNB Communications
 

The Learning Through Writing Series Receives the Distinguished Achievement Award from the Association of Educational Publishers

Maupin House Publishing is proud to announce that the Learning Through Writing Series: Authentic Writing Activities for the Content Areas by Kathleen Kopp, received the Distinguished Achievement Award from the Association of Educational Publishers. The series earned top honors in the professional development category for differentiated instruction.

Contact: Laura Lok, Maupin House Publishing
 

Winners Named in ABC-CLIO’s History Research Competition for Middle and High School Students

Eight teams of secondary students and their teacher coaches from around the country are the grand-prize winners of ABC-CLIO’s 2009 research competition, “History Uncovered.” The five high school and three middle grade teams were honored from among hundreds of entries for exemplary research defending their choice of the top 10 people, events and places that shaped history. Each team and its school will receive more than $60,000 in cash and prizes.

Contact: Laura Mullen, ABC-CLIO
 

Now Available From MDR...
Education MarketView Adds School Purchasing Monitor to Track More Sales Opportunities

MDR today announced the latest enhancement to its sales and marketing solution, Education MarketView. School Purchasing Monitor provides up-to-date information on the goods and services schools across the nation are planning to purchase at each step of the bidding process. Using this information, education marketers can track, act on, and capture revenue opportunities early on in a school’s purchase cycle.

Contact: MDR Sales at 800-333-8802
 

Bowker and Impelsys Announce Joint Marketing Program and Debut of SEO Title Cards Offering at Book Expo America

Bowker, the world's leading source for bibliographic information, and Impelsys, a leading provider of e-content solutions and services for publishers, are pleased to announce a joint-marketing program that will enhance the discoverability of more than nine million titles that are commercially available in Bowker's Books in Print® catalog. Integrated within Bowker's new SEO Title Cards, Impelsys' iPublishWidgets will enhance Bowker's capacity to effectively market and sell books to consumers.

Read the complete press release.

Contact: Christopher Capot, KNB Communications