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New series offers expert advice on publishing in the digital age
LOGAN TWP., NJ--FEBRUARY 18, 2008--It is no secret that the rules of publishing are changing. The advent of Web 2.0 technologies and handheld devices, as well as the advancement of search engine capabilities, has put more emphasis on content than ever before. Digital production and distribution raise questions about intellectual property, business models, and delivery methods, to name a few. As companies look for answers to these and myriad other issues, the Association of Educational Publishers (AEP) launches Publishing for the Digital Future, a series of articles, essays, and opinion pieces intended to aid educational publishers in the transition to this new digital era.
The series, authored by some of the preeminent thinkers in the industry, analyzes the impact of the digital age on the field of educational publishing, starting out with a broad overview and then focusing on more specific topics, such as pricing strategies, marketing, and product development.
The first installment of Publishing for the Digital Future appeared February 5 in AEP's member newsletter, AEP Online. Written by the association's CEO, Charlene Gaynor, the article emphasizes the significance of the series as the beginning of a much larger and more significant undertaking.
“As the series will indicate, this initiative goes beyond just the articles. What will make these pieces more valuable is the discussion and subsequent action that we hope will follow,” Gaynor said.
To encourage dialogue—and to utilize a piece of the very technology that has spurred the digital content movement—Publishing for the Digital Future is also featured on a blog of the same name, located at edpublishing.wordpress.com. Anyone with a stake in education and education publishing may comment on the ideas expressed in the series, and debate is welcome.
The next steps in AEP's strategic plan include an overhaul of the association's communication structure, beginning with a redesign of the AEP website, and the inception of the Digital University, an online portal where publishers will find resources to help them navigate the challenges and find the opportunities of this new era of publishing. In addition to Publishing for the Digital Future, Digital University will also house AEP’s Technology Blogumentary, an autobiographical account of the association’s own journey into the digital age, written by various staff members.
Finally, AEP is convening a technology task force to guide its own digital transformation and assist others in theirs. If you are interested in participating, please contact AEP’s IT Director, Mike Dodson, at mdodson@AEPweb.org.
Publishing for the Digital Future continues February 19 with “Success 2.0: The Publisher’s Role in the 21st Century,” by McGraw-Hill Learning Group President Daniel Caton.
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