|
|
| ||
|
Media
Center Main Press Contact: |
New Partnership Expands AEP Research RoleLogan Twp., NJ—June 9, 2010—The Association of Educational Publishers (AEP) and Education Market Research (EMR) have announced a marketing partnership designed to provide AEP members access to industry research reports, newsletters, and market briefs free of charge or at substantially reduced prices. The partnership represents the first step by AEP to strengthen its position as an independent source of industry information.
Through AEP's affiliation with EMR, members will receive free copies of:
In addition, AEP members will get up to a 40% discount on EMR's complete library of market segment reports, including such titles as "Complete K-12 Report," "Reading Market," "Mathematics Market," "Professional Development Market," and "Early Childhood Market."
EMR, a long-standing source of K-12 school market intelligence, analyzes the U.S. K-12 school market in all of it facets – textbooks, supplemental materials, computer hardware, software, video, online – and in each of its grade levels, major curriculum areas, and "markets within the market." The data contained in EMR's publications comes from original studies conducted by EMR using an information-gathering network comprised of tens of thousands of educators.
"Market research is a vital part of the educational publishing process. AEP's goal is to provide our members with access to the broadest, most comprehensive research available at the best possible prices," said Charlene Gaynor, CEO of AEP. "EMR offers invaluable data to our members showing trends in the major subject areas over a number of years, as well as timely information specific to supplemental products and services."
The EMR partnership will serve as the linchpin of a larger research initiative by AEP that will include an online research clearinghouse providing ready access to the widest range of industry researchers, resources and reports, and an annual member-driven research agenda.
AEP is actively seeking other partners interested in including information and/or special offers in the clearinghouse. Contact Jo-Ann McDevitt at 856-241-7772 to find out more or get involved.
For details on the research offerings, including how to access EMR’s complete library of market research publications, please contact: Colleen Quigley, 856-241-7772, or Bob Resnick, 718-474-0133. About AEP AEP's thought leadership and market insight have created ground-breaking opportunities for its members to collaborate, network, and partner with each other as well as to acquire a voice in the development of government education policy. Founded in 1895, AEP now assists its members in navigating the global realities of educational publishing in the 21st Century. For more information, please visit www.AEPweb.org. Bob has been associated with K-12 education for nearly 30 years now. He started out teaching Science and Math at the middle and high school levels in the New York City Public Schools, then moved up to teaching at the college level while finishing a Ph.D. in Experimental Psychology at Adelphi University. Following that, he worked for 14 years at McGraw-Hill, first in market research, then in sales, product development, general management, and planning and development. Bob was then VP of Sales and Marketing at Market Data Retrieval. |
||
|
© 2011 The Association of
Educational Publishers | |||
