Media Center Main
AEP News Archives
Member News
Submit industry news
Sign up to receive future
AEP press releases
 

Press Contact:
   Dave Gladney
   Marketing Manager
   302-295-8348
   dgladney@AEPweb.org

Educational publishing's top marketing products honored

Logan Twp., NJ--June 12, 2009--The Association of Educational Publishers (AEP), the national, nonprofit association for the educational resource community, has announced the winners of the 2009 Beacon Awards for excellence in education marketing. This year's winners were honored at a special luncheon held during the AEP Summit in Washington, DC, at the JW Marriott hotel. The featured speaker at the event was Joe Rospars, founding partner at Blue State Digital and New Media Director on Barack Obama's presidential campaign.

The Beacon Awards are sponsored by MDR and recognize marketing products in 11 distinct categories, including technology categories Digital Marketing, E-mail Marketing, and Webinars/Podcasts. Winners are judged on design and editorial quality, efficacy in reaching intended audience, and overall cohesiveness. From among the top entries, one product is honored with the Gold Beacon, education marketing's top honor.

"Marketing is the voice that breathes life into products," said MDR President Fady Khairallah at the luncheon. "It is the essential mechanism to connecting students to solutions. It gives shape to our strategy and reality to our dreams. Without marketing, there cannot be a dialog between need and solution."

"We at MDR are proud to honor the many creative and talented marketers within the education industry."

The 2009 Beacon Award winners are:

ANNUAL REPORT
“Tangible Results” EDC 2007 Annual Report
Education Development Center, Inc.

BROCHURE
Science, Technology, and Engineering Brochure
Monmouth University

CATALOGS
Signatures: The Power of Words
Corwin Press

DIGITAL MARKETING
Monmouth Holiday E-Card
Monmouth University

DIRECT MAIL
Parent Direct Mail Campaign
The Wall Street Journal

DISPLAY AD
Watering Can Ad
The Wall Street Journal

E-MAIL MARKETING CAMPAIGN
Teacher Appreciation Day Contest
Northpoint Horizons

HIGHER EDUCATION MATERIALS
Suffolk Arts & Sciences Magazine
Suffolk University

INTEGRATED MARKET CAMPAIGN
Now What Campaign
Graduate Management Admission Council

WEBSITE/MARKETING
ImagineItReading.com
SRA/McGraw-Hill

WEBINARS/PODCAST
Building Vocabulary Podcast
Teacher Created Materials

This year's Gold Beacon winner is:
Now What campaign
Graduate Management Admission Council

For more information on the Beacon Awards, visit www.AEPweb.org/beacon.htm

About AEP
The Association of Educational Publishers (AEP) is a nonprofit organization that serves and advances the industry of supplemental educational publishing. The membership of AEP represents the breadth of educational content developers delivering progressive educational products in all media and for any educational setting.

AEP's thought leadership and market insight have created ground-breaking opportunities for its members to collaborate, network, and partner with each other as well as to acquire a voice in the development of government education policy. Founded in 1895, AEP now assists its members in navigating the global realities of educational publishing in the 21st Century. For more information, please visit www.AEPweb.org.

© 2011 The Association of Educational Publishers
300 Martin Luther King Blvd., Ste. 200 • Wilmington, DE 19801
P: 302-295-8350 • F: 302-778-1110 • Email: mail@AEPweb.org
 
Satellite Offices:
Two Bala Plaza, Suite 300 • Bala Cynwyd, PA 19004
C/O Knowledge Alliance • 1 St Matthews Court NW • Washington, DC 20036