Education marketing award winners announced
Beacon Awards luncheon recognizes best sales and marketing
products in the education sector
WASHINGTON, DC — JUNE 9, 2006 — Today,
the Association of Educational Publishers (AEP) announced the winners
of the 2006 Beacon Awards for excellence in education marketing.
Awards were presented at a special luncheon held during the association's
Educational Publishing Summit at the JW Marriott Hotel in downtown
Washington, DC.
Jo-Ann McDevitt, president of AEP's Board of Directors, was on
hand to present the awards, which recognize creative and successful
marketing products and campaigns.
"I'm pleased to honor this unique segment of our industry,
whose hard work and expertise often slips below the radar,"
said McDevitt. "These individuals continue to find ways to
reach out to decision-makers and present them with clear, concise
representations of the options available to them."
The Beacon Awards recognize products in nine distinct categories.
From among these categories, one particularly exceptional product
is rewarded the Gold Beacon, the highest achievement in education
marketing. This year's winners are:
Gold Beacon —"It's A Girl's Life. Lead It.
Campaign," Girl Scouts of the U. S. A.
From the judges: The campaign message - "Defy the Ordinary"
- is crystal clear, and its simplicity only magnified its impact.
Its implementation demonstrates an excellent use of channels to
reach its target audience.
Annual Report
"EDC Annual Report 2004: Portraits of Learning in Action"
Education Development Center
Brochure
"QuickReads Technology Sampler"
Pearson Learning Group
Catalogs
"Scholastic Solutions for Special Education Success"
Scholastic Inc.
Direct Mail
"Reading Mentor Talking Card"
ETA/Cuisenaire
Display Ad
"It's A Girl's Life, Lead It."
Girl Scouts of the U. S. A.
Integrated Market Campaign
"It's A Girl's Life. Lead It. Campaign."
Girl Scouts of the U. S. A.
Viewbook
"Prospectus"
Northeastern University
Website/E-Commerce
"WestEd.org Products & Resources"
WestEd
Website/Marketing
"SchoolNet Web Site"
Stein Rogan + Partners
The Beacon Awards are just one segment of the larger AEP Awards
program, which recognizes significant and excellent achievement
in supplemental educational publishing. Each year, hundreds of entries
undergo a rigorous two-tier judging process by experts in the fields
of design, marketing, and editorial work. Those that are chosen
as winners earn the right to display the Lamp of Learning logo,
nationally recognized by educators and administrators as a mark
of outstanding quality and achievement.
For more information on the AEP Awards, contact Doug
Ferguson at 856-241-7772.
About AEP
The Association of Educational Publishers (AEP), founded in 1895,
is a national, nonprofit association devoted to serving and advancing
the supplemental educational publishing industry. Its membership
represents the many facets of the educational publishing community
including publishers, service providers, nonprofit associations,
schools, researchers, and freelance contributors. With the rapid
growth of new educational technologies, AEP members are at the forefront
of delivering progressive, educational products and services that
address individual learning needs and differences. Please visit
www.AEPweb.org for more information.
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