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   Dave Gladney
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   856-241-7772
   dgladney@AEPweb.org

LeapFrog SchoolHouse’s LeapTrack System Wins First Annual Technology Leadership Award from AOL@SCHOOL and AEP

June 21, 2004

FOR MORE INFORMATION:

LeapFrog SchoolHouse Recognized as a Leading Innovator of Instructional Technology

EMERYVILLE, CALIF. (June 21, 2004) – LeapFrog SchoolHouse, the school division of LeapFrog Enterprises, Inc. (NYSE: LF), was selected as the first recipient of the Technology Leadership Award for its LeapTrack™ Assessment & Instruction System. Jointly sponsored by the Association of Education Publishers (AEP) and AOL@SCHOOL, the online learning service provided by America Online to students and teachers at no cost, the award recognizes a company that demonstrates innovative use of instructional technology and the creative application of multimedia to support the learning process.

“The LeapTrack Assessment and Instruction System incorporates a multisensory approach to assessment and individualized instruction and provides easy and frequent access to information about how students are progressing,” said Bob Lally, president of LeapFrog SchoolHouse. “The Technology Leadership Award further validates that the LeapTrack system is one of the most innovative learning and assessment products available today.”

LeapFrog SchoolHouse was selected out of more than 1,300 entries. AOL@SCHOOL is sponsoring the Technology Leadership award for the first time to recognize and showcase innovative use of multiple technologies for improved instruction. The judging panel, composed of recognized experts in educational publishing, follows strict judging criteria and recognizes originality in the implementation of content, media, design, and delivery.

“We are pleased to sponsor the Technology Leadership Award at the prestigious AEP awards,” said Mark Stevens, Executive Director and General Manager, AOL@SCHOOL. “As a leading online provider of online resources for students and teachers, we have the opportunity to partner with so many industry-leading companies with terrific products, that we felt compelled to showcase the ‘best of the best’. We plan to sponsor this award each year moving forward. LeapTrack is a first-class product that delivers two critical components: it is fun for kids and user-friendly for teachers.”

“The judges were impressed with the incredible breadth of the LeapTrack Assessment & Instruction System as well as the effective use of technology in the delivery of content,” said Charlene Gaynor, executive director of the AEP. “This award distinguishes LeapFrog SchoolHouse as a leading developer of innovative education technology.”

The LeapTrack system is an easy-to-use solution that helps elementary schools more efficiently assess student performance and assign individualized instruction. The system enables educators to quickly assess each student’s skills in relation to state standards, pinpoint areas for improvement and create individualized learning paths for students. The program consists of a software application that manages how content is assigned to students and contains a suite of valuable reports that highlight student, class, school, and district progress against state standards and assigns prescriptive content to each student based on their assessment results. For more information of the LeapTrack System visit www.LeapFrogSchoolHouse.com or phone 800-883-7430.

The award was presented at the Association of Education Publishers Educational Publishing Summit: Prospering in Changing Times: No Publisher Left Behind on June 8, 2004.

About LeapFrog SchoolHouse Division
LeapFrog SchoolHouse publishes research-based assessment and curriculum content for the PreK – Grade 8 education market. Its interactive, multisensory curriculum programs and electronic learning aids are enhanced by LeapFrog’s proprietary technology-based Personal Learning Tools (PLTs). These tools and programs enable teachers to personalize student instruction, instantly assess and monitor student progress relative to state and national standards, and easily integrate the programs into classroom learning. PLTs redefine the relationship between curriculum and technology, delivering portable, affordable special purpose learning devices to children. LeapFrog SchoolHouse‰ product areas currently include assessment, reading, language arts, math, English language development, and early literacy.
LeapFrog Schoolhouse’s multisensory products currently reach students in over 30,000 classrooms across the U.S. with over 200 interactive books and 450 skill cards, representing more than 6,000 pages of educational content. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc. Please visit www.LeapFrogSchoolHouse.com for additional information.

About LeapFrog Enterprises
LeapFrog Enterprises, Inc. (NYSE: LF) is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at homes and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.

About AOL@SCHOOL
AOL@SCHOOL is the comprehensive online learning solution provided by America Online to students and teachers at no cost. With more than 30 selected and reviewed sites and resources, 200,000 pages of online content and over 10,000 tested lesson plans from educators, AOL@SCHOOL is designed to help teachers and students find the right resource or tool to help them in their school. AOL@SCHOOL provides robust, age-appropriate online learning sites with industry-leading educational material selected by education experts. All of the content can be accessed at www.aolatschool.com. The AOL@SCHOOL software offers AOL's unique safety controls to protect kids from inappropriate content, optional features such as controllable e-mail and appropriate access levels. More than 15,000 schools nationwide are using the software. AOL@SCHOOL has secured partnerships with more than 30 leading educational content providers and has been endorsed by seven states and the City of Detroit.

About AEP
AEP, a national, nonprofit organization, represents, supports and promotes the publishers of supplemental educational resources, key tools for reading and learning at school and at home. Its membership includes the giants of the supplemental education industry, and spans the gamut from magazines to television channels, books to interactive computer software and CDs. Please visit www.AEPweb.org for more information.

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LEAPFROG SCHOOLHOUSE, the LeapFrog SchoolHouse logo, LEAPPAD, QUANTUM PAD, READY, LEAPMAT, LEAPDESK and LEAPTRACK are trademarks or registered trademarks of LeapFrog Enterprises, Inc. ©2005 LeapFrog Enterprises, Inc. All rights reserved.

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