About
AEP's WebinarsWebinars have become a staple of AEP's educational offerings,
providing an idea forum for distance learning. With a telephone line and Internet
connection (featuring a PowerPoint display) participants link up with a top-notch
instructor and a dynamic, interactive eudcational experience comes to life. Now
you can take advantage of webinars at your convenience through CD recordings of
past virtual seminar sessions. Best of all, we have developed three ways for you
to order them Individual Webinars - Choose any single webinar
from the list on the right Themed Webinar Package - Choose
a themed webinar package and get a focused educational experience while saving
at the same time. Themes include Legal, Management, Production, Web I, and Web II.
Five Webinar Package - Mix and match five individual webinars
of your choice | Webinar
Topics by Theme(Click on a title to view the webinar
description) Essential Legal Issues for Publishers
Copyright Law: What All Editors and Publishers
Need
to Know
Could your editors answer these
questions? - How
long does my copyright last for a particular book or magazine?
- What
are the critical differences between U.S. and international copyright law?
- If
I hold the copyright for a print publication, can I put it on the Web?
- When
does intellectual property enter the public domain?
- What
should I be sure to cover in our writers' contract?
Could
you? These
are crucial copyright issues for every editor and publisher. If you or your staff
members need a refresher in today's copyright law, you can update your knowledge
level quickly and efficiently through this virtual seminar.
Copyright Law II: Permissions, Releases, and Fair Use -
When Do I Need Them and What Should They Look Like?
This seminar, which followed the
popular "Copyright Law: What All Editors and Publishers Need to Know,"
covers the rights (copyright, trademark and right of publicity) that are important
for publishers to understand in their business life; and outlines the exemptions
and exceptions that publishers can rely on to avoid having to obtain these rights,
with a special emphasis on fair use. The speakers use examples of how Web publishers,
in particular, are "borrowing" one another's headlines as a springboard
to discuss best practices for drafting licenses, releases, and rights acquisition
documents.
Controlling the Conversation: When You're Liable for Content
that Visitors Post
Web 2.0 has arrived--and how the publishing
landscape has changed! Now your readers are taking control and talking back--posting
on your site, chatting with each other, creating mash-ups from copy-protected
content taken from the Web. How should a publisher respond? Should you be screening
and editing your readers' postings--or will your efforts to moderate the discourse
just make it more likely that you'll get sued.
Management Practices for Successful Publishers
Branding: Building a Business Model
that Sustains You in Down Times
Branding is the process of delivering
a product that consistently meets the expectations of your customers. It promotes
a sense of confidence and security that makes readers choose your publication
over a competitor's. When you develop a strong brand identity in the marketplace,
you build a sustainable business model.
Multimedia Platforms: 5 Keys to Developing Your Content
and Establishing Your Brand
Magazines become books, books become
web sites, web sites become product lines…branded content can move into
many forms. Whether you are at the beginning stages of creating a multi-platform
brand, or looking to expand your established brand into other forms of media,
this seminar will offer you valuable lessons and real-world examples of effectively
optimizing content and brand building.
Publishing Without Borders: Strategies for International
Publishing Expanding
into new markets doesn't mean just looking at new methods of distribution. If
you want to stay competitive, you have to reach beyond borders.
This hour-long primer offers a
clear and concise roadmap to: selling and buying publishing rights around the
world; multi-formatting and using translation-friendly product designs; working
with agents internationally; and negotiating advances, licensing fees, royalty
rates, term limits, and minimum guarantees. -
Maintaining Profitability in Lean Years
Okay, so things aren't that great
just now. But there are smart ways to manage such situations. In this session,
John Q. Griffin tackles the difficult issues: how to manage your staff during
a downturn, which expenses to cut first, how to recognize and take advantage of
lean-year opportunities, and mor
Production Tips to Cut Costs and Save Time
How to Connect with Your Book or Magazine
Readers Using Effective Typography
Why is type so important? Type
can be a powerful communications tool, conveying the personality of the story
as well as the essence of your publication. Choosing the right typefaces will
help you both advance your message and make a strong connection with your reader-and
it doesn't cost extra!
Production Tips and Timesavers in the Digital World
This
seminar reviews production tips to save time and money in preparing digital files
correctly for press. First, Ms. Brown conducts a simple eye test to get you thinking
about the limitations of your eyes - a very important issue in today's digital
world. Next she discusses color differences, how to correctly set up color settings
in Photoshop and how color management can help achieve more accurate color representation.
Ms. Brown finishes with some specific guidelines on preparing files, including
tips on batch processing and archiving. Graphic designers, production managers,
and all editorial and creative staff involved in production will benefit from
this session.
Writing Short: How to Pack 5,000 Bits of Information into
a 500-Word Assignment
The average length of writing assignments
continues to shrink, with editors frequently asked to tell a comprehensive story
about a significant issue in fewer than 500 words. How do you get writers to create
complete, well-researched pieces--with personality--in slightly more than a typewritten
page? And how do you make that information pop off the page?
You will learn strategies for:
- Focusing the assignment
- Requiring
research that packs a punch
- Planning
multiple points of entry
- Perfecting
the package
-
Best Ways to Grab Reader Interest Now
Faithful and engaged readers are
absolutely necessary. Without them a publication will fail. Here's how to attract
and hold readers' attention by creating the stories readers want and presenting
them in the most exciting and interesting ways. The seminar includes story selection,
headlines, cover sells, writing sharp captions, creating strong first lines, and
more.
Web Series I: Basics of Smart Websites
Making Your Website Work Harder
In this tough economic environment,
it's more important than ever that your Web site work for you--and for site visitors
with increasingly high expectations and short attention spans. Does your home
page make it easy for visitors to understand what your company or organization
does and what your site is offering? Is content scannable? Are crucial items visible
"above the fold?" Can your navigation be made more intuitive? This seminar,
which includes a tour of example Web sites, presents the critical dos and don'ts
for a usable site.
Writing and Editing for the Web
Good Web copy is fundamentally
different from printed material. For starters, it's shorter, formatted for scannability,
and written so that every word is effective. But it's also packaged so that users
immediately understand what they can do and what the payoff is. Through demonstrations
and examples, you'll learn how to create "Webified" articles and headlines,
link labels, and other display copy that inform and encourage users to act.
10 Mistakes Websites Still Make--And How to Fix Them
Many
Web sites are still puzzling places that make it hard for users to do what they
need to do. Working with a number of example sites, Michael Gold demonstrates
strategies for demystifying baffling navigation, sharpening fuzzy identities,
unearthing “buried treasure,” translating “site speak”into
an audience's native language, and revving up flat content by making use of the
Web's special powers. -
Blogs: The Next Big Thing in Marketing and Communication
The
blogger community tends toward hyperbole when defining the potential impact of
blogging. In truth, blogging is an evolutionary technological tool, neither revolutionary
nor disruptive from the businessperson's perspective. This is not to say that
blogging does not provide new efficiencies and economies of scale to the business
world-but primarily in carrying out already familiar functions and strategies.
This virtual seminar will outline how blog adoption in your organization can bring
value to necessary corporate functions.
The session includes:
- What is a blog and why should
you care?
- Ad
sales: Go where the eyes are.
- PR
& Marketing: Same marketing goals just new tools; a new, viral, completely
opt-in tool.
- Customer/Audience
outreach: Keeps your customers close.
- Project
Management: Don't suffer through another cumbersome and confusing email thread.
Web Series II: Get More Power from the Internet
Getting Your eNewsletters Read
Publishers have discovered that
email newsletters are a critical part of their customer and subscriber communications,
but working with email newsletters has become increasingly challenging. Spam filters,
overloaded inboxes, changing subscriber behavior and other challenges have conspired
to make it more difficult to get your newsletter delivered, opened and read.
Using Web Analytics Strategically
We all have technology in place
to track Web statistics. But interpreting the data we gather, and changing our
sites because of it, are still black arts. What can you track with your web stats?
What should you track?
Secrets of Search Engine Optimization
Search engines present both challenges
and great opportunities for site designers & developers. Learn how search
engines judge a Web page's quality and importance, how to improve your site's
ranking, and what it takes to draw more visitors from search engines.
-
Harnessing the Power of the Blog
Blogging can drive traffic to your
site and create a community of passionate, dedicated users. It can also be a black
hole into which you sink time and money. How do you harness the power of the blog
without losing control of your editorial mission? |
