About AEP's Webinars
Webinars have become a staple of AEP's educational offerings,
providing an idea forum for distance learning. With a telephone
line and Internet connection (featuring a PowerPoint display)
participants link up with a top-notch instructor and a dynamic,
interactive eudcational experience comes to life.
Now you can take advantage of webinars at your convenience
through CD recordings of past virtual seminar sessions.
Best of all, we have developed three ways for you to order
them
Individual Webinars - Choose any single
webinar from the list on the right
Themed Webinar Package - Choose a themed
webinar package and get a focused educational experience
while saving at the same time. Themes include Legal, Management,
Production, Web I, and Web II.
Five Webinar Package - Mix and match five
individual webinars of your choice
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Webinar Topics by Theme
(Click on a title to view the webinar
description)
Essential Legal Issues for Publishers
Copyright Law: What All Editors and Publishers
Need
to Know
Could your editors answer these questions?
- How long does my copyright last for a particular book
or magazine?
- What are the critical differences between U.S. and international
copyright law?
- If I hold the copyright for a print publication, can I
put it on the Web?
- When does intellectual property enter the public domain?
- What should I be sure to cover in our writers' contract?
Could you?
These are crucial copyright issues for every editor and publisher.
If you or your staff members need a refresher in today's copyright
law, you can update your knowledge level quickly and efficiently
through this virtual seminar.
Copyright Law II: Permissions, Releases,
and Fair Use - When Do I Need Them and What Should They
Look Like?
This seminar, which followed the popular
"Copyright Law: What All Editors and Publishers Need
to Know," covers the rights (copyright, trademark and
right of publicity) that are important for publishers to understand
in their business life; and outlines the exemptions and exceptions
that publishers can rely on to avoid having to obtain these
rights, with a special emphasis on fair use. The speakers
use examples of how Web publishers, in particular, are
"borrowing" one another's headlines as a springboard
to discuss best practices for drafting licenses, releases,
and rights acquisition documents.
Controlling the Conversation: When You're Liable
for Content that Visitors Post
Web 2.0 has arrived--and how the publishing landscape has
changed! Now your readers are taking control and talking back--posting
on your site, chatting with each other, creating mash-ups from
copy-protected content taken from the Web. How should a publisher
respond? Should you be screening and editing your readers'
postings--or will your efforts to moderate the discourse
just make it more likely that you'll get sued.
Management Practices for Successful Publishers
Branding: Building a Business Model that Sustains
You in Down Times
Branding is the process of delivering a product that consistently
meets the expectations of your customers. It promotes a sense
of confidence and security that makes readers choose your
publication over a competitor's. When you develop a strong
brand identity in the marketplace, you build a sustainable
business model.
Multimedia Platforms: 5 Keys to Developing Your Content
and Establishing Your Brand
Magazines become books, books become web sites, web sites
become product lines…branded content can move into many
forms. Whether you are at the beginning stages of creating
a multi-platform brand, or looking to expand your established
brand into other forms of media, this seminar will offer you
valuable lessons and real-world examples of effectively optimizing
content and brand building.
Publishing Without Borders: Strategies for International
Publishing
Expanding into new markets doesn't mean just looking at new
methods of distribution. If you want to stay competitive,
you have to reach beyond borders.
This hour-long primer offers a clear and concise roadmap
to: selling and buying publishing rights around the world;
multi-formatting and using translation-friendly product designs;
working with agents internationally; and negotiating advances,
licensing fees, royalty rates, term limits, and minimum guarantees.
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Maintaining Profitability in Lean Years
Okay,
so things aren't that great just now. But there are smart ways to manage
such situations. In this session, John Q. Griffin tackles the difficult
issues: how to manage your staff during a downturn, which expenses to cut
first, how to recognize and take advantage of lean-year opportunities,
and mor
Production Tips to Cut Costs and Save Time
How to Connect with Your Book or Magazine Readers
Using Effective Typography
Why is type so important? Type can be a powerful communications
tool, conveying the personality of the story as well as the
essence of your publication. Choosing the right typefaces
will help you both advance your message and make a strong
connection with your reader-and it doesn't cost extra!
Production Tips and Timesavers in the Digital World
This seminar reviews production tips to save time and money
in preparing digital files correctly for press. First, Ms.
Brown conducts a simple eye test to get you thinking about
the limitations of your eyes - a very important issue in today's
digital world. Next she discusses color differences, how to
correctly set up color settings in Photoshop and how color
management can help achieve more accurate color representation.
Ms. Brown finishes with some specific guidelines on preparing
files, including tips on batch processing and archiving. Graphic
designers, production managers, and all editorial and creative
staff involved in production will benefit from this session.
Writing Short: How to Pack 5,000 Bits of Information
into a 500-Word Assignment
The average length of writing assignments continues to shrink,
with editors frequently asked to tell a comprehensive story
about a significant issue in fewer than 500 words. How do
you get writers to create complete, well-researched pieces--with
personality--in slightly more than a typewritten page? And
how do you make that information pop off the page?
You will learn strategies for:
- Focusing the assignment
- Requiring research that packs a punch
- Planning multiple points of entry
- Perfecting the package
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Best Ways to Grab Reader Interest Now
Faithful
and engaged readers are absolutely necessary. Without them a publication
will fail. Here's how to attract and hold readers' attention by creating
the stories readers want and presenting them in the most exciting and interesting
ways. The seminar includes story selection, headlines, cover sells,
writing sharp captions, creating strong first lines, and
more.
Web Series I: Basics of Smart Websites
Making Your Website Work Harder
In this tough economic environment, it's more important than
ever that your Web site work for you--and for site visitors
with increasingly high expectations and short attention spans.
Does your home page make it easy for visitors to understand
what your company or organization does and what your site
is offering? Is content scannable? Are crucial items visible
"above the fold?" Can your navigation be made more
intuitive? This seminar, which includes a tour of example
Web sites, presents the critical dos and don'ts for a usable
site.
Writing and Editing for the Web
Good Web copy is fundamentally different from printed material.
For starters, it's shorter, formatted for scannability, and
written so that every word is effective. But it's also packaged
so that users immediately understand what they can do and
what the payoff is. Through demonstrations and examples, you'll
learn how to create "Webified" articles and headlines,
link labels, and other display copy that inform and encourage
users to act.
10 Mistakes Websites Still Make--And How to Fix Them
Many Web sites are still puzzling places that make it hard
for users to do what they need to do. Working with a number
of example sites, Michael Gold demonstrates strategies for
demystifying baffling navigation, sharpening fuzzy identities,
unearthing “buried treasure,” translating “site
speak”into an audience's native language, and revving
up flat content by making use of the Web's special powers.
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Blogs: The Next Big Thing in Marketing and Communication
The blogger community tends toward hyperbole when defining
the potential impact of blogging. In truth, blogging is an
evolutionary technological tool, neither revolutionary nor
disruptive from the businessperson's perspective. This is
not to say that blogging does not provide new efficiencies
and economies of scale to the business world-but primarily
in carrying out already familiar functions and strategies.
This virtual seminar will outline how blog adoption in your
organization can bring value to necessary corporate functions.
The session includes:
- What is a blog and why should you care?
- Ad sales: Go where the eyes are.
- PR & Marketing: Same marketing goals just new tools;
a new, viral, completely opt-in tool.
- Customer/Audience outreach: Keeps your customers close.
- Project Management: Don't suffer through another cumbersome
and confusing email thread.
Web Series II: Get More Power from the Internet
Getting Your eNewsletters Read
Publishers have discovered that email newsletters are a critical
part of their customer and subscriber communications, but
working with email newsletters has become increasingly challenging.
Spam filters, overloaded inboxes, changing subscriber behavior
and other challenges have conspired to make it more difficult
to get your newsletter delivered, opened and read.
Using Web Analytics Strategically
We all have technology in place to track Web statistics.
But interpreting the data we gather, and changing our sites
because of it, are still black arts. What can you track with
your web stats? What should you track?
Secrets of Search Engine Optimization
Search engines present both challenges and great opportunities
for site designers & developers. Learn how search engines
judge a Web page's quality and importance, how to improve
your site's ranking, and what it takes to draw more visitors
from search engines.
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Harnessing the Power of the Blog
Blogging can drive traffic to your site and create a community
of passionate, dedicated users. It can also be a black hole
into which you sink time and money. How do you harness the
power of the blog without losing control of your editorial
mission?
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