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What's Keeping
You Up At Night?
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What's Keeping You Up At Night? - Featured ExpertsGerry Bogatz Series question:
What cost-effective marketing strategies might my company use in
these challenging economic times? Gerry Bogatz is President and Founder of MarketingWorks, Inc., a full-service marketing, market research, and consulting company serving the K-12, higher ed, adult ed, and library markets. Consultations can focus on both strategic and tactical aspects of a company’s marketing and sales plans and implementations as well as on market research needs related to a company’s products and markets. Tim Frick Series question:
What tool should I use to post and manage my content online? Tim Frick is the author of ‘Managing Interactive Media Projects’ from Delmar-Cengage Learning as well as an upcoming book from Focal Press on digital marketing. He is also the owner of Mightybytes, a Chicago-based media design firm with extensive experience on digital media and design projects for clients ranging in size from Fortune 100 companies to one-person startups in the arts, education, non-profit and corporate sectors. Mightybytes is a full-service creative firm that executes design-driven communications solutions for clients in the corporate, education, arts, and non-profit sectors. The small boutique-style company employs smart design and clever storytelling as the underlying forces that drive its process and its technical expertise cuts across media format and platform to set it apart. Mark Grayson Series question:
How can my company succeed in the instructional materials business
when so many adoption states are cutting back on spending? Mark Grayson is Editorial Director of Science and Religion at Six Red Marbles, an award-winning provider of fun ideas and serious solutions for the K-12 and college markets. During his 18-year tenure at Holt, Rinehart and Winston (now Houghton-Mifflin Harcourt), Mark managed product development and assisted with sales and marketing efforts for a more than a half-dozen science and health adoptions in Texas, California, and other states. He blogs regularly about the inner workings of the Texas State Board of Education at blog.sixredmarbles.com. Michael Jay Series question:
How much will it cost to go digital? Educational Systemics is a service organization offering both breadth and depth of experience in education, technology, and business planning for the K-12 market. Educational Systemics’ mission is to improve teaching and learning in schools by working closely with K-12 businesses to conceptualize, design, develop, position, and identify sales opportunities for products that address the education community. Michael Johnson Series question:
How much will it cost to go digital? Full Potential Associates is a consultancy focused on the blending of publishing/education/technology. We offer guidance on business strategy, the changing marketplaces of the business communities we serve, and the business transition from print only to print and digital. Our reason to exist is to help you and your organization identify and reach your full potential. We work directly with you to co-create the answer that suits the specific needs of your organization. We will not tell you how to run your business. We will tell you what we would do if we were in your shoes. With decades of experience in integrating technology into 19th Century organizations, we understand the balance of the need for change with the reluctance of moving away from the operational aspects of what brought your company to where it is today. Your company is expert in the development of great content. Your focus should always be there. We will help you understand what is involved in adding a technology aspect to your business without changing your focus on content. Series question:
How difficult is it to use Web 2.0 social networking tools to connect
with and grow our client base? Andrew Pass, an instructional designer with more than twenty years of experience, completed advanced doctoral work in Curriculum, Teaching and Educational Policy at Michigan State University. After writing his dissertation on school improvement, Andy found a deeper interest in educational technology. He and his associates at Pass-Ed work to bridge the gap between traditional learning principles and cutting edge practices made possible with Twenty First Century technology. They specialize in all core K-12 subject areas. Having taught on three continents and worked with clients from around the world, Andy and his team have written hundreds of curriculum resources, including those targeted at both students and adults, for both large and small publishing companies. You’ve never seen the name Pass-Ed on a curriculum resource but you’ve likely read work produced by this company. Read Andrew Pass' blog at www.lessontech.blogspot.com. Sameer Shariff Series questions
Open for AEP Member Consultations: Yes Sameer Shariff is founder and CEO of Impelsys Inc. Impelsys is a leader in providing e-publishing solutions to global publishing market. Its revolutionary products and solutions help publishers large & small to create new online products & revenue streams without significant investment. Customers include leading publishers like McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin among others. Impelsys is Sameer' second start up after Medisite Inc. As Chief Strategic Officer, he helped Medsite become one of the largest Internet pharmaceutical marketing companies in the United States. Under his direction, Medisite increased sales from $0 to $20 million. In 2006, Medisite was sold to WebMD for over $40 Million. Sameer is a graduate of the University of Pennsylvania, where he earned his BS degree in Entrepreneurial Management from the Wharton School of Business. He has served as a guest speaker at several industry events including Delhi Book Fair, O’Reilly TOC Conference 2009 and American Medical Publishers Association; and has been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications. Ben Weintraub
Series question:
What can I do to make more sales from my web site? Ben Weintraub led Merit Software full throttle into online marketing to schools in 1996 after a conversation with high school technology coordinator. Through Ben's leadership, Merit has achieved high organic search engine rankings, launched several successful viral marketing campaigns, and used various web analysis tools to qualify prospects and close sales. He is happy to share his expertise and discuss how it may apply to small and medium-sized print publishers. Pegeen Wright Series question:
How can I develop interactive content that can be used across different
media platforms? Pegeen Wright Associates is an educational technology consulting firm that helps K-12 publishing, media, and non-profit organizations create successful eLearning products. Pegeen Wright has over 20 years of experience in educational publishing, managing educational technology product development and marketing efforts. Pegeen Wright Associates provides consulting services in:
Questions, ideas, or in need of more information? Please contact Stacey Pusey at 856-241-7772.
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