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Member of the Month SpotlightAn Interview with CEO of Brighter Child Inc., Sam Ifergan. Q: Please describe your company A: We are a private educational publisher dedicated
to making learning fun by creating wholesome enlightening
materials for children aged 3 to 12. We operate under
several brands including Brighter Child, Brighter Minds,
and Brighter Kids, and our company combines the best
of both worlds by offering software that works in conjunction
with conventional workbooks, flashcards and other educational
media to not only reinforce, but expand learning. A: There are many brands that are prevalent not only in the U.S. but in other countries as well. For example, we have just signed a licensing deal with Ragdoll Ltd. to create products based on their popular new television series, Boohbah TM. Ragdoll is a world leader in innovative children’s programming, including the global phenomenon Teletubbies TM, which has been sold to 84 broadcasters in 61 countries and translated into 35 different languages. In addition, the number of bilingual families in the United States is constantly on the rise, so software that plays in English, Spanish, or French is not only a good seller overseas, but is very helpful to certain vendors and families in the US market as well. Q: How did you get involved in the international market? A: We were able to partner with others whose brands
and concepts had great popularity and mass appeal,
allowing us to expand rapidly in our distribution.
The name recognition of licensed characters in our
software allowed us to gain a foothold in the international
market. A: Choose well. Find characters and storylines with established or forthcoming international audiences and appeal. Find the best people to work with on translation and distribution. Choosing the right partners can make all the difference between success and failure. Once you get your foot in the door, maintain all contacts and you are in the international market! Q: What was your greatest challenge getting into the international market? A: Locating partners was the greatest challenge, from both a licensing and distribution perspective. We were looking for partners that would allow us the absolute best in brand recognition and product placement in the countries we hoped to cultivate. Q: Why did you decide to join AEP? A: As an educational publisher, AEP is an obvious perfect fit. AEP provides access to a wealth of information and resources such as different events and conferences. This year, we will be attending the Bologna Children’s Book Fair in association with AEP. What a great way to meet other people in our industry and have great Italian food all at the same time!
Questions, ideas, or in need of more information? Please contact Stacey Pusey at 302-295-8349. |
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