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K-8 Market Insights Revealed at 2006 SummitThis article is the second in a series recapping the themes and issues most relevant to the future of the educational publishing industry, as told by the slate of expert speakers at AEP's June Educational Publishing Summit. This installment focuses on the business of publishing. The overall outlook for supplemental materials in the K-8 sector is positive, and books remain the preferred format in all subject areas except math (consumable workbooks), according to a recent study released by education market analyst MMS Education. Survey respondents also stressed the importance of aligning products to state standards and the need for in service training and online support. Susan Keipper Meell, CEO of MMS, outlined the major findings of the study, entitled What K-8 Educators are Saying NOW About Supplemental Materials, in a breakout session last month at AEP's Educational Publishing Summit. The survey was conducted online and through telephone interviews. It targeted districts with over 2,500 students. Survey respondents included decision-makers at all levels, the largest percentages of which were elementary curriculum directors (35%), lead teachers/teachers (11%), assistant superintendents (7%), and principals (6%). Among the survey's key findings: * 68% of respondents said spending on supplementals stayed the same or increased in 2005; 69% said they expected it to stay the same or increase in 2006 * 60% of participants said both individuals and committees are equally involved in active decision-making, showing the shift back into district-level decision-making caused in part by NCLB * 21% of respondents said their districts only purchased supplementals from publishers on approved vendor lists * 70% of participants said their states required proof of scientifically-based research before purchasing a product; of those who said "yes," 50% were from Texas, California, or Georgia * 50% of respondents said their districts order supplemental products online When asked what changes they foresaw in terms of supplemental use in the classroom, survey participants predicted an increase in use of technology and Internet-based materials, a decrease in basal textbook use, and more materials targeted to specific content areas, such as math and English language learning.
Questions, ideas, or in need of more information? Please contact Stacey Pusey at 302-295-8349. |
Summit attendees who wish to obtain a copy of Susan Keipper Meell's PowerPoint presentation may contact Doug Ferguson at dferguson@aepweb.org. For more information on the survey, contact Susan at smeell@mmseducation.com. Meell will also be participating in a Follow-Up Q&A session on the AEP message board during the week of August 21. (Date is subject to change; please check the AEP website for updates.) For more information on the Q&A session, contact Dave Gladney at dgladney@aepweb.org. |
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