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New Study Explores Learning Disabilities Market SegmentA study released earlier this month claims substantial market opportunities exist for basal supplementary, and niche publishers interested in the serving the needs of the learning disabilities market segment. Conducted by Lois Eskin Associates, in conjunction with research specialist Charles Lundgren, the study examined the needs, size, and scope of the learning disabilities market segment in grades K-5. Some key findings of the study include: * Approximately 75,000 special education teachers and 495,000 regular teachers have K-5 learning disabled students in their classrooms * Total expenditures for materials and resources for learning disabled (LD) students in grades K-5 were between $197 million and $221 million in 2005 * Principals estimate teacher out-of-pocket expenditure for 2005 at about $12 million, while teachers indicated they spent a total of $35 million of their own funds on learning disabled students The study was conducted using mail survey techniques. Results are based on usable interviews with over 500 principles and over 800 teachers. Questions, ideas, or in need of more information? Please contact Stacey Pusey at 302-295-8349. |
For more information, contact Lois Eskin Associates at loiseskin@aol.com or 201-224-8131. |
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