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AEP Online |
Report Predicts Back-to-School Spending JumpAccording to results from a recent survey, total spending on back-to-school shopping is estimated to reach $17.6 billion this year, up from $13.4 billion last year. Spending on electronics - PCs, laptops, PDAs, and calculators - will lead the way, jumping $1.5 billion after a sharp decline in 2005. The 2006 Back-to-School Consumer Intentions and Actions Survey, conducted by BIGresearch and released by the National Retail Federation, also found shifts in spending by region. Consumers in the West, South and Midwest are all expected to spend more this year, while those in the Northeast will spend an estimated $56 less (per family) than in 2005. The survey also found: * discount stores are the most popular destination for back-to-school shopping, followed by department stores, specialty shops, office supply stores, drug stores, and online * teenagers will spend an average of $28.99 of their own money on back-to-school supplies, up from $20.47 last year * spending on supplies, such as notebooks, folders, pencils, backpacks, and lunchboxes, is expected to be around $86.22 Questions, ideas, or in need of more information? Please contact Stacey Pusey at 856-241-7772. |
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