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Town Hall Panelists Say NCLB's Role Will Not Diminish
This year's educational publishing Summit, held June 6-8 at the
Renaissance Washington, DC, Hotel, focused on the future of the
industry on several fronts--education reform, technology, market
trends, classroom curricula. The cornerstone of the event
was the Focus Forward Town Hall Meeting, a session looking at trends
that will (or should) have the most significant impact on educational
publishing over the next five years. The session was moderated
by former TIME For Kids President and AEP Hall of Fame member Leanna
Landsmann. Panelists included:
-Chester E. Finn, President of the Thomas B. Fordham Foundation
-Chris Grewe, Executive Vice President and Associate Publisher,
KIDS DISCOVER
-Nina Shokraii Rees, Assistant Deputy Secretary, Office of Innovation
and Improvement (U.S. Dept. of Ed.)
-David Shuster, Ph.D., Chief Education Officer, Explore Learning
Despite their diverse backgrounds, the panelists came to similar
conclusions on a number of issues.
1. No Child Left Behind - For the past five years,
the Bush Administration's landmark education reform bill has had
more influence on American education than any other legislation. According
to the Town Hall panel, this will continue to be the case. Finn
predicts that:
* In the core subjects (reading, math, and science), districts,
schools, and teachers will find themselves with less control over
curricular content, resulting in a need for more diverse and creative
materials and instructional strategies.
* Because of NCLB's premium on said core subjects, magnet schools,
charter schools, and after-school programs that teach art, music,
history, and language will grow in popularity to supplement what's
not being taught during the regular school day.
2. Technology in the classroom - The future role
of educational technology has become a staple in the "trends
to watch" category; however, the Town Hall panelists had some
fresh ideas to offer about the resulting implications.
* Shuster and Grewe both agree that technology will play a bigger
role in assessment in years to come. As NCLB moves into the
realm of science and history, there will be a need for new methods
of testing that will assess a student's knowledge of the subject
rather than their ability to read.
* Shuster predicts that computer labs will eventually fade away
as schools realize that just having the computers doesn't help
students learn. Many districts have already begun to move
toward mobile labs and one-to-one computing, and are taking back
the much-needed classroom space.
* Grewe and Shuster also foresee an increased use of technology
in instruction, resulting in assessment tools that are embedded
in the classroom curricula. This will give teachers more
time to teach and students more time to learn, and alleviate the
pressure associated with high stakes testing.
* Rees feels the demand for teacher training and professional
development materials will increase as more technology is integrated
in schools.
* According to Finn, there will be a gradual separation of teaching
and learning from buildings we know as schools. With a growing
portion of education being delivered electronically, the model
of the teacher delivering lectures to students in the same room
will become outdated. Eventually students may sit in rooms
with an adult supervisor, but the teacher will deliver instruction
from across the country, or even the globe.
3. Other trends:
* The end of the "Math wars" - Because the body of meaningful
scientific data in the field has expanded considerably due to NCLB
standards, Grewe predicts a resolution to the argument between
supporters of "new" or Chicago style math and basic math. The
result will be a unified curriculum of combined "best practices."
* The demise of the ten-pound textbook - Finn believes the textbook
as we know it has become too bulky, too pricey, and too caught
up in politics. Textbooks will never be completely obsolete,
he says, but textbooks of the future will most likely begin to
resemble reference books as opposed to the core of classroom curricula.
* The development of programs and materials that cater to students
at all levels of learning - According to Shuster, the current focus
on students at remedial levels will spread to students at higher
levels of learning. There will be an increasing demand for
materials that address the needs of average learners and gifted
and talented students.
What does this mean for publishers?
- The demand for products with both print and digital components
will continue to increase. This will affect the entire
product development process from product inception, to marketing,
to distribution.
- There will be a need for more sophisticated assessment tools
that test ability and not reading level, and that can do so unobtrusively.
- Expect increased attention on teacher training/professional
development programs. As classroom technology increases
in popularity and complexity, the need for programs that train
instructors on how to utilize it to its fullest extent will also
expand. Companies may need staff devoted exclusively to
developing such products.
- There will be expanding opportunities in niche markets to meet
needs of learners at all levels.
- Research on product efficacy will become more difficult to
conduct if control groups are no longer all in one spot (i.e.
the classroom).
Questions, ideas, or
in need of more information? Please contact Stacey
Pusey at 856-241-7772.
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