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2005 GLI Facilitates Entry of Small- and Medium-Sized Companies Into the International MarketThousands of publishing professionals converged on the city of Bologna, Italy, last week for the 42nd annual Bologna Children's Book Fair (BCBF), the world's leading event for rights exchange among publishers of children's content. While the Fair has established itself as a decades-old tradition--this year featuring 1,100 exhibitors from 63 countries--its educational rights center, the Global Learning Initiative (GLI), has been steadily building a momentum of its own. A co-venture of AEP and the BCBF, the GLI is now in its third year helping small- and medium-sized businesses enter the international market. Key business events of the 2005 GLI: 1. GLI Demonstration Classroom. The centerpiece of the GLI Pavilion, the demonstration classroom played host to the event's daily programming. Throughout each day of the Fair, exhibitors from eight different countries demonstrated cutting-edge educational products and learning solutions in front of an audience of their peers. Also part of the Demonstration Classroom programming was the Noon Speaker Series, featuring daily workshops on such global topics as part-work publishing and localizing content for the Asian market. Other highlights included the international debut of "The Fly," LeapFrog Enterprises' new pen-top computer, and a half-day forum on digital rights management. The goal of the Demonstration Classroom is to broaden particpants' knowledge of the market and keep them abreast of trends. 2. U.S. Commercial Service Appointments. Those GLI exhibitors that took advantage of the U.S. Commercial Service's specialized appointment service were treated to tailor-made meetings with the international companies most pertinent to their business needs. According to U.S. Commercial Service representative Barbara Lapini, 12 export success stories have already been reported for 2005. 3. The GLI Awards. Presented on the final day of the fair, the GLI Awards feature cutting-edge educational products and learning solutions. Winners were decided on by a panel of industry experts. This year's winners were: "Food Face" - Saffron Pictures Ltd. (Ireland), for innovative concept and design "Britannica Discover Library" - Encyclopædia Britannica (USA), for use of print materials in creative and innovative ways "Yhaco" - Thinkup.net (Italy), for use of new concepts in applied new ways The GLI also featured networking receptions at the conclusion of each day, underscoring the importance of face-to-face interaction in building long-term, trusting relationships with foreign partners. Questions, ideas, or in need of more information? Please contact Stacey Pusey at 302-295-8349. |
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