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Publishing
Without Boundaries: How to Think, Work, and Win
in the Global Marketplace
By
Michael N. Ross
Senior Vice President, Education General Manager
Encyclopaedia Britannica
Member Price: $19.95 plus
s/h
Non-Member Price: $24.95 plus s/h
Published
January 2007
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"Very highly
recommended reading..."
--Midwest Book Review
"I am going
to make [Publishing Without Boundaries] required reading
for my marketing department."
--Rachelle
Cracchiolo
Teacher Created Materials |
|
About the Book
If you want to stay competitive, you have to reach
beyond the barriers of format and country. Publishing
Without Boundaries: How to Think, Work, and Win in
the Global Marketplace provides a roadmap
to the essential aspects of international publishing,
from developing content that can be easily adapted
to other cultures to establishing relationships and
negotiating licensing and co-publishing contracts.
Featuring a discussion on the emergence of digital
publishing, this primer on the new era of publishing
explores the challenges and opportunities provided
by technology and how you can extend the lifespan of
your publications. |
Inside the Book
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Publish Locally, Publish Globally
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What’s in a Name?
-
Where Publishers Meet
-
Strategies for Buying and Selling
Rights
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Rights and Wrongs—The Basis
for a Good Deal
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Legal Matters
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Avoiding the Blame Game
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Preventing Buyer’s Remorse
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Taking “Yes” for an
Answer
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Publishing’s Sea Change
Plus
information on International Book
Fairs, Useful
Web Sites for gathering information to embark on your global
business, and a Sample Licensing Contract. |
Reviews
Send us a review
If you want to enter the global market or strengthen your
exisiting position, then this is the book for you. It provides
step-by-step guides to essential aspects of international
publishing, from developing manuscripts that can be easily
adapted for other coutnries, to handling and negotiating
licensing and co-publishing agreements.
Publishing Today (India)
S.K. Ghai
Very highly recommended and instructive reading, "Publishing
Without Boundaries: How To Think, work, And Win In The Global
Marketplace" by Michael N. Ross (Senior Vice President,
Corporate Development, Encyclopedia Britannica Inc.) focuses
upon the impact digital publishing has had on the publishing
industry, how to work with international publishers, and
how American publishers can maximize development efforts.
"Publishing Without Boundaries" is designed to
teach publishers how to adapt what they do to other cultures
and media for the purpose of establishing relationships,
negotiating licensing, and developing co-publishing contracts.
Of particular importance to educational publishers, "Publishing
Without Boundaries" has a great deal of relevance and
value for American trade publishers, niche publishers, independent
publishers, and self-published authors seeking to expand
their markets into other countries.
Midwest Book Review
"I
think a lot of what Michael says fits the school
market. Districts are asking us to customize our products
to fit their individual standards and purposes. I
am going to make it required reading for my marketing
department."
Rachelle
Cracchiolo
CEO, Teacher Created Materials
Send
us a review
Top |
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About the Author
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Michael Ross is the Senior
Vice President, Education General Manager,
at Encyclopaedia Britannica, Inc., where he heads
worldwide electronic and print publishing. Prior to
joining Britannica in 2002, he was the Executive Vice
President and Publisher of World Book, Inc., and has
held executive positions at other publishing companies,
including NTC Publishing Group. He began his publishing
career as an editor for Time-Life Books and worked
for three years in their Tokyo bureau.
His products and publications have won the highest
industry awards, including the Distinguished Achievement
and the Golden Lamp Awards from the Association of
Educational Publishers; the GLI Award, presented at
the Bologna Children’s Book Fair; Learning Magazine’s Teacher’s
Choice Award; PC Magazine’s Editor’s
Choice Award; Parent’s Choice Award; Family PC’s
Top 100 Award; and the Software & Information Industry
Association’s Codie Award.
Michael served on the executive committee and the
board of directors of the Association of Educational
Publishers, including a term as president from 2002
to 2003. He also serves on the board of Intellisophic,
the world’s largest provider of taxonomic content.
He is listed in Who’s Who in America and in October
2002 was inducted into Printmedia’s Production
Executives’ Hall of Fame.
He has contributed to several industry publications,
including the Experts’ Guide to the K-12
School Market. His first book, Publishing
without Borders, was published in 2003. He is
frequently invited to speak at international conferences
on electronic publishing, strategic alliances, and
licensing.
He has a B.A., summa cum laude, from the University
of Minnesota, an M.A. from Brandeis University, and
a certificate from Stanford University’s Advanced
Management College |
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