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Legislative WatchState bills Would Ban Commercialism in SchoolsThe Government Relations Committee recently discussed bills introduced into the MA and VT legislatures that would ban commercialism in public schools. These bills would prohibit the advertisement and promotion of companies' products as well as prohibit companies from providing schools and classrooms with promotional items or gifts other than their primary products. The ban would not apply to the "primary consumer product package label" of a manufacturer's products. The bills would impact not just printed advertising but audio and video advertising as well (in both schools and on school buses). The legislation is far-reaching and supported by the Campaign for a Commercial Free Childhood. There was also a discussion about the positive impacts of school sponsorship agreements. Some curriculums such as drug and substance abuse education, and critical thinking taught by using advertising were also mentioned.
Bills to WatchCPSC Reform Update: HR 4040 was passed by the House and S 2663 was passed by the Senate. A conference committee will have to reconcile the two. Read OMB Watch analysis of the progress.
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