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New "Educate to Innovate" Campaign Focuses on STEM Education

Nov. 25, 2009—On Monday, November 23 President Obama announced the "Educate to Innovate" Campaign for Excellence in Science, Technology, Engineering & Math (Stem) Education. While the initiative has no immediate impact on the educational publishing industry, it does further emphasize the administration's commitment to promoting STEM education.

As part of Educate to Innovate, President Obama announced:

  • Five public-private partnerships representing a combined commitment of over $260 million in financial and in-kind support.
  • A commitment by STEM leaders such as Sally Ride (the first female astronaut), Craig Barrett (former chairman of Intel), and Ursula Burns (CEO, Xerox) to increase the scale, scope, and impact of private-sector and philanthropic support for STEM education. This coalition, with the support of the Bill and Melinda Gates Foundation and the Carnegie Corporation of New York, will recruit private sector leaders to serve as champions for STEM at the state level; mobilize resources to help scale successful STEM innovations; and raise awareness of the importance of STEM among parents and students.
  • An annual science fair at the White House, showcasing the student winners of national competitions in areas such as science, technology, and robotics.

The public-private partnerships are:

  • Time Warner Cable's "Connect a Million Minds" Campaign: Time Warner Cable, in partnership with FIRST Robotics and the Coalition for Science After School, is launching a campaign to connect over one million students to highly-engaging after-school STEM activities that already exist in their area.
  • Discovery Communications' "Be the Future" Campaign: Discovery Communications, in partnership with leading research universities and federal agencies, is launching a five-year, $150 million cash and in-kind "Be the Future" campaign. This will create content that reaches more than 99 million homes, including a PSA campaign across Discovery's 13 U.S. networks, a dedicated commercial-free educational kids block on the Science Channel, and programming on the "grand challenges" of the 21st century such as their landmark Curiosity series.
  • Sesame Street's Early STEM Literacy Initiative: Celebrating its 40th Anniversary, and with First Lady Michelle Obama appearing on the first episode, Sesame Street, in partnership with PNC Bank, is announcing a major focus on science and math for young children and a $7.5 million investment in the effort.
  • National Lab Day," Bringing Hands-on Learning to Every Student: National Lab Day is a historic grassroots effort, online at nationallabday.org, to bring hands-on learning to 10 million students by upgrading science labs, supporting project-based learning, and building communities of support for STEM teachers.
  • National STEM Game Design Competitions: The MacArthur Foundation, Sony Computer Entertainment America, the Entertainment Software Association (ESA) and its partners (the Information Technology Industry Council, the Information Technology & Innovation Foundation, and Microsoft) are launching a nationwide set of competitions that include the design of the most compelling, freely-available STEM-related videogames for children and youth.

Critics of the announcement say that the initiative doesn't go far enough to address the need for qualified teachers and appropriate classroom curriculum. The administration counters that in order for STEM to become a priority, it requires the support from the entire education community as shown in Educate to Innovate. Moreover, in the Race to the Top grant program, a competitive preference is given to states that commit to improving STEM education.

More Information

White House Press Release on Educate to Innovate

Transcript of President Obama's speech

"White House Pushes Science and Math Education"
The New York Times

 

 

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