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New "Educate to Innovate" Campaign Focuses on STEM Education
Nov. 25, 2009On Monday, November 23 President Obama announced
the "Educate to Innovate" Campaign for Excellence in Science,
Technology, Engineering & Math (Stem) Education. While the initiative
has no immediate impact on the educational publishing industry,
it does further emphasize the administration's commitment to promoting
STEM education.
As part of Educate to Innovate, President Obama announced:
- Five public-private partnerships representing a combined commitment
of over $260 million in financial and in-kind support.
- A commitment by STEM leaders such as Sally Ride (the first female
astronaut), Craig Barrett (former chairman of Intel), and Ursula
Burns (CEO, Xerox) to increase the scale, scope, and impact of
private-sector and philanthropic support for STEM education. This
coalition, with the support of the Bill and Melinda Gates Foundation
and the Carnegie Corporation of New York, will recruit private
sector leaders to serve as champions for STEM at the state level;
mobilize resources to help scale successful STEM innovations;
and raise awareness of the importance of STEM among parents and
students.
- An annual science fair at the White House, showcasing the student
winners of national competitions in areas such as science, technology,
and robotics.
The public-private partnerships are:
- Time Warner Cable's "Connect a Million Minds" Campaign:
Time Warner Cable, in partnership with FIRST Robotics and the
Coalition for Science After School, is launching a campaign to
connect over one million students to highly-engaging after-school
STEM activities that already exist in their area.
- Discovery Communications' "Be the Future" Campaign:
Discovery Communications, in partnership with leading research
universities and federal agencies, is launching a five-year, $150
million cash and in-kind "Be the Future" campaign. This
will create content that reaches more than 99 million homes, including
a PSA campaign across Discovery's 13 U.S. networks, a dedicated
commercial-free educational kids block on the Science Channel,
and programming on the "grand challenges" of the 21st
century such as their landmark Curiosity series.
- Sesame Street's Early STEM Literacy Initiative: Celebrating
its 40th Anniversary, and with First Lady Michelle Obama appearing
on the first episode, Sesame Street, in partnership with PNC Bank,
is announcing a major focus on science and math for young children
and a $7.5 million investment in the effort.
- National Lab Day," Bringing Hands-on Learning to Every
Student: National Lab Day is a historic grassroots effort, online
at nationallabday.org, to bring hands-on learning to 10 million
students by upgrading science labs, supporting project-based learning,
and building communities of support for STEM teachers.
- National STEM Game Design Competitions: The MacArthur Foundation,
Sony Computer Entertainment America, the Entertainment Software
Association (ESA) and its partners (the Information Technology
Industry Council, the Information Technology & Innovation
Foundation, and Microsoft) are launching a nationwide set of competitions
that include the design of the most compelling, freely-available
STEM-related videogames for children and youth.
Critics of the announcement say that the initiative doesn't go
far enough to address the need for qualified teachers and appropriate
classroom curriculum. The administration counters that in order
for STEM to become a priority, it requires the support from the
entire education community as shown in Educate to Innovate. Moreover,
in the Race to the Top grant program, a competitive preference is
given to states that commit to improving STEM education.
More Information
White
House Press Release on Educate to Innovate
Transcript
of President Obama's speech
"White
House Pushes Science and Math Education"
The New York Times
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