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AEP Hall of Fame
Joan Ganz Cooney
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Mrs. Joan Ganz Cooney
Co-Founder
Sesame Workshop
2004
Joan Ganz Cooney, co-founder in 1968 of Children's
Television Workshop (renamed, Sesame Workshop June 2000) and originator
of the preschool educational series, Sesame Street, served
as President and Chief Executive Officer until 1990. She is currently
Chairman of the Executive Committee of Sesame Workshop's Board.
Sesame Street, which began as an experiment, is the first
preschool program to integrate education and entertainment as well
as feature a multi-cultural cast. It has been broadcast daily since
1969 in the U.S. on the more than 300 stations of the Public Broadcasting
Service and has been seen by millions of children in more than 140
foreign countries. Indigenous co-productions reflecting local languages,
customs and educational needs have been produced for audiences in
the Arab world, Israel, Portugal, Turkey, Germany, France, Poland,
Norway, Sweden, Holland, Russia, China, South Africa, Egypt, the
Philippines, Canada, Spain and Spanish-speaking Latin America.
Following the successful launch of Sesame Street, Mrs. Cooney
and her colleagues created other award winning children's series
on network and public TV such as, The Electric Company, 3-2-1
Contact, Square One TV, Ghostwriter, CRO,
Big Bag, Dragon Tales, and Sagwa, the Chinese Cat
all bringing science, mathematics, reading and new experiences to
life. New show projects are presently being developed and produced
for public and commercial broadcast as well as for Noggin, our 24-hour,
commercial free, cable channel and online service dedicated to educating
and entertaining children from ages two to twelve.
Sesame Workshop programs have been awarded over 80 Emmys and have
received scores of other honors presented here and around the world.
The Workshop's activities also include publishing, online services,
award-winning CD-ROMs, extensive product licensing, and community
outreach programs.
Mrs. Cooney, received a Bachelor of Arts degree from the University
of Arizona. She began her career as a reporter in her hometown of
Phoenix. From 1954 to 1962 she worked as a publicist for NBC in
New York and for the U.S. Steel Hour, a highly acclaimed CBS drama
series. She was an award-winning public affairs producer for New
York's WNET/Thirteen before conducting the study for Carnegie Corporation
of New York in 1966 which led to the founding of the Workshop.
Mrs. Cooney is a trustee of the Museum of Television and Radio,
The New York and Presbyterian Hospital, and is a lifetime trustee
of WNET Channel 13/Educational Broadcasting Corporation and of the
National Child Labor Committee. She once served on the Boards of
the Johnson & Johnson Company, Xerox Corporation, The Chase
Manhattan Bank, Metropolitan Life Insurance Company and Edison Schools,
Inc. She is a member of the Council on Foreign Relations.
She has served as a member of the President's Commission for a
National Agenda for the Eighties, the President's Commission on
Marijuana and Drug Abuse, the Advisory Committee for Trade Negotiations
and the Carnegie Foundation's National Panel on the High School.
Among her many honorary degrees are those from Harvard, Princeton,
Brown, Columbia, Barnard, New York University, Smith, Georgetown,
Notre Dame, Oberlin, University of Pennsylvania and her alma mater,
the University of Arizona, from which she received the Centennial
Medallion Award in 1989.
Mrs. Cooney has received numerous awards including a Daytime Emmy
for Lifetime Achievement in 1989 and, in 1990, was inducted into
the Television Academy Hall of Fame and received the Founders Award
from the International Council of the National Academy of Television
Arts and Sciences. In 1995, Mrs. Cooney was awarded the Presidential
Medal of Freedom, the nation's highest civilian honor, and in 1998,
she was inducted into the National Women's Hall of Fame. Mrs. Cooney
was honored with the Annenberg Public Policy Center's award for
Distinguished Contribution to Children and Television, noting Sesame
Street as being "the quintessential children's educational
program." And most recently, she was awarded the National Endowment
for the Humanities Award from President Bush.
Mrs. Cooney is married to New York businessman Peter G. Peterson,
former U.S. Secretary of Commerce. She has five stepchildren, and
presently, eight grandchildren.
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