Judging
Process and Criteria
Distinguished Achievement Awards
All products submitted undergo a two-tier judging process
by highly qualified individuals who are experts in their respective
areas. Products that are selected by the initial screening judge will
go to final judging where a panel of certifying judges will review
and certify finalists and winners. At the end of the process, all
entrants may ask to receive the judges feedback for use in self-evaluating
their products.
Print
and electronic categories will be judged on the “technical merits” that
the committee feels identify a high quality product. For example,
entries in all Periodical/Editorial categories will be judged
on:
- Quality of writing, e.g. appropriate for
audience, clear, tight, lively, and consistent
- Educational value
- Originality/Creativity
- Audience interest
Categories that include whole products will
be considered for creativity, originality of product, educational
value, content vs. medium, and ease of use.
Instructional materials will first be judged
in a school and classroom setting. All products submitted as instructional
materials must include a teacher guide for use in the classroom.
For all categories where entries appear as
a website: the entry must be available online at the web site
at the time of the judging. Entries that are available as electronic
files (e.g. pdf's) must be available online for downloading at
a URL specified at the time of entry.
For categories delivered via email, the product
must be emailed to awards@AEPweb.org
At the
judges’ discretion, an exceptional
piece may be elevated for Golden Lamp consideration. To ensure
that your product is judged for a Golden Lamp award, you must
enter that competition separately.
Golden Lamp
In addition to encompassing content and design that transcends the
best in its category, Golden Lamp pieces are critiqued on their
fulfillment of their educational mission. To ensure that your
product is judged as a Golden Lamp, you must enter this program
separately from the Distinguished Achievement Awards.
Beacon Awards
All qualifying entries are sent to our national panel of screening
judges. Experts in graphics, marketing, and education sales
critique the entries based on creative artwork, engaging content,
and overall marketing objectives. Selected entries are passed
on to the final judging certifying committee, where the finalists
and winners are reviewed and certified, and the Gold Beacon
are chosen.
Selecting Judges
Judges are selected from a pool of educational publishing professionals (writers,
editors, designers, educators, product developers, and marketing directors),
who have themselves received accolades for their work. Each year, the pool
of judges grows and changes, according to interest and availability. The
judges are given a period to review entries that apply to their designated
area of expertise. They are provided with specific
evaluation criteria [Adobe PDF] and guidelines that have been developed
and are updated each year by an advisory committee.
Prior to reviewing the entries, judges are
asked to read and adopt the following pledge:
Judge’s
Pledge
- To
disregard the size, reputation or one’s relationship with
a company in evaluating entries.
- To review an entry through the eyes of
the intended audience without regard to the packaging, political
context, or PR materials.
- To think broadly and with an open mind
about all materials and what they can be for education.
- To
be respectful of the group decision-making process and to state
one’s opinion without undermining
the need for consensus.
- To recuse oneself from the judging to
avoid an unfair or inequitable evaluation.