Annual Report -
A report presented from leaders of a corporation, college, or university to stakeholders
containing important information about the past year.
Brochure -
A pamphlet or booklet describing educational products or services using narrative
and/or visual means, compelling its audience to get more information.
Product prices and/or ordering devices may be included in this piece, but it
is not a specific requirement.
Catalog - A
compendium of educational products or services that includes
product summaries, pricing and instructions on how to order.
Digital
Marketing - The
practice of promoting products and services using digital distribution
channels to
reach consumers in a timely, relevant, personal and cost-effective
manner. Includes other channels with which to reach people
that do not require the use of the internet. As a result of
this non-reliance on the internet, the field of digital marketing
includes a whole host of elements such as mobile phones, sms/mms,
and digital outdoor.
Direct Mail -
Marketing tools that include a response card or reply device.
Email
Marketing Campaign -
Uses electronic mail as a means of communicating commercial
or fundraising messages to an audience. This includes
sending e-mails with the purpose of enhancing the relationship
of a merchant with its current or previous customers and to
encourage customer loyalty and repeat business, sending e-mails
with the purpose of acquiring new customers or convincing current
customers to purchase something immediately, adding advertisements
as attachments to e-mails sent by other companies to their
customers (i.e. e-mail newsletters).
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Higher Education Materials -
Print or Internet piece that incorporates text, photographs,
and quotes to encourage a student to attend the institution.
Integrated
Materials Campaign -
A total marketing campaign that includes at least three (3)
media components such as print (space ads, brochures, direct
mail), electronic media, premiums, packaging, or point-of-purchase
display. Integrated campaign entries must be accompanied by
a separate document explaining: The goal or mission of
the overall campaign, the intended audience, and how, where,
and when the materials were used and their relationship to
one another.
Marketing Newsletter -
A print or electronic publication, published on a regular schedule, that's main
purpose is to sell or promote products and companies rather than to provide objective
news and feature stories.
Marketing
Website/Microsite - A promotional website or microsite
aimed at collecting leads or enouraging the user to purchase
a product.
Print
Ad Campaign - Could be comprised of a single ad
that appears in multiple publications or a series of ads
appearing in one or more publications.
Website/E-Commerce -
A website that effectively conducts business communication
and transactions through digital communications. The site not
only provides information about the products or services, but
also handles payment, shipping, and any other transaction requirements.
Webinars & Podcasts -
A way for organizations to distribute audio or video as an addition to their
existing text-based efforts in their advertising campaigns.
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