Annual Report - A report presented from leaders of a corporation, college, or university to stakeholders containing important information about the past year.

Brochure - A pamphlet or booklet describing educational products or services using narrative and/or visual means, compelling its audience to get more information. Product prices and/or ordering devices may be included in this piece, but it is not a specific requirement.

Catalog - A compendium of educational products or services that includes product summaries, pricing and instructions on how to order.

Direct Mail - Marketing tools that include a response card or reply device.

* Print Ad Campaign - Could be comprised of a single ad that appears in multiple publications or a series of ads appearing in one or more publications.

* Online Ad Campaign - Could be comprised of a single ad that appears on multiple sites or a series of ads appearing on one or more sites.

Integrated Materials Campaign - A total marketing campaign that includes at least three (3) media components such as print (space ads, brochures, direct mail), electronic media, premiums, packaging, or point-of-purchase display. Integrated campaign entries must be accompanied by a separate document explaining:  The goal or mission of the overall campaign, the intended audience, and how, where, and when the materials were used and their relationship to one another.

* Social Media Marketing - A set of methods for generating publicity through social media, online communities, and community websites. Methods of social media marketing include actively engaging prospects and/or customers through services like Twitter, Facebook, LinkedIn, Myspace, or Ning; adding RSS feeds; adding a "Digg This" button; blogging; and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

Website/E-Commerce - A website that effectively conducts business communication and transactions through digital communications. The site not only provides information about the products or services, but also handles payment, shipping, and any other transaction requirements.

* Marketing Website/Microsite - A promotional website or microsite aimed at collecting leads or enouraging the user to purchase a product.

Webinars & Podcasts - A way for organizations to distribute audio or video as an addition to their existing text-based efforts in their advertising campaigns.

Email Marketing Campaign - Uses electronic mail as a means of communicating commercial or fundraising messages to an audience.  This includes sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements as attachments to e-mails sent by other companies to their customers (i.e. e-mail newsletters).

Digital Marketing - The practice of promoting products and services using digital distribution channels other than online/banner advertising to reach consumers in a timely, relevant, personal and cost-effective manner. Includes other channels with which to reach people that do not require the use of the internet. As a result of this non-reliance on the internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, and digital outdoor. Does not include online/banner advertising; see "Online Ad Campaign."

Marketing Newsletter - A print or electronic publication, published on a regular schedule, that's main purpose is to sell or promote products and companies rather than to provide objective news and feature stories.

Higher Education Materials - Print or Internet piece that incorporates text, photographs, and quotes to encourage a student to attend the institution.