Past Winners
Recognition by the AEP Awards puts you alongside esteemed industry leaders such as:

Scholastic Inc.
Pearson
McGraw-Hill
Weekly Reader
Highlights for Children
National Geographic
Discovery
Sesame Workshop
And many, many more...

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AEP Awards 2012

 
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Beacon Awards

The Beacon Awards for excellence in education marketing have also been updated to reflect the changes brought about by evolving technologies and their integration into the marketing mix. View the full list of categories and descriptions below.

Entry Requirements

  • For the entry requirements, click here.
     
  • Please note any special entry requirements listed in the individual subcategory descriptions.
     
  • Failure to follow the entry directions may result in a low evaluation score and/or disqualify your product and forfeit its right to be judged. If there are any questions, please read the Awards FAQ and/or call us at 302-295-8351.
     
  • Your entries will not be judged until payment is received.

Judging
Except in the case of the Gold Beacon, Beacon Awards entries are judged only against other products in their entry category. This means, for example, that catalogs will only be judged against other catalogs.

Any product entered in any category within the Beacon Awards is eligible to be considered for the Gold Beacon, education marketing's highest honor.

Finalists and Winners
Beacon Finalists are announced in a press release when the judging process is completed in April. At this point, product and company names will be posted in the Awards section of the AEP website. Beacon winners and the Gold Beacon finalists and winner are announced at the Beacon Luncheon in June in Washington, DC.

Entry Fees*

 

AEP member

Non-member

Jan. 16-Feb. 3 $180 $295

 
* The entry period ends Feb. 3, 2012. All entries must arrive at AEP by Feb. 6, 2012.
 

Enter Now

If you have questions about payment or the payment process, please contact Brian Sime at 302-295-8344.

 

 


Category Descriptions

View a printable version of this list.

Annual Report - A report presented from leaders of a corporation, college, or university to stakeholders containing important information about the past year.

Brochure - A pamphlet or booklet describing educational products or services using narrative and/or visual means, compelling its audience to get more information. Product prices and/or ordering devices may be included in this piece, but it is not a specific requirement.

Catalog - A compendium of educational products or services that includes product summaries, pricing and instructions on how to order.

Digital Marketing - The practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Includes other channels with which to reach people that do not require the use of the internet. As a result of this non-reliance on the internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, and digital outdoor.

Direct Mail - Marketing tools that include a response card or reply device.

Email Marketing Campaign - Uses electronic mail as a means of communicating commercial or fundraising messages to an audience.  This includes sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements as attachments to e-mails sent by other companies to their customers (i.e. e-mail newsletters).

Higher Education Materials - Print or Internet piece that incorporates text, photographs, and quotes to encourage a student to attend the institution.

Integrated Materials Campaign - A total marketing campaign that includes at least three (3) media components such as print (space ads, brochures, direct mail), electronic media, premiums, packaging, or point-of-purchase display. Integrated campaign entries must be accompanied by a separate document explaining:  The goal or mission of the overall campaign, the intended audience, and how, where, and when the materials were used and their relationship to one another.

Marketing Website/Microsite - A promotional website or microsite aimed at collecting leads or enouraging the user to purchase a product.

Marketing Newsletter - A print or electronic publication, published on a regular schedule, that's main purpose is to sell or promote products and companies rather than to provide objective news and feature stories.

Print Ad Campaign - Could be comprised of a single ad that appears in multiple publications or a series of ads appearing in one or more publications.

Webinars & Podcasts - A way for organizations to distribute audio or video as an addition to their existing text-based efforts in their advertising campaigns.

Website/E-Commerce - A website that effectively conducts business communication and transactions through digital communications. The site not only provides information about the products or services, but also handles payment, shipping, and any other transaction requirements.

Questions? Please contact Linda Swank at 302-295-8351.

AEP

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