GOLD BEACON

 

"STUDIO 2B Retention Kit"
Girl Scouts of the United States of America

The Gold Beacon Award represents the highest achievement in education marketing. The recipient is chosen from the category winners, and all judges debate and select the Gold Beacon.

As one judge said, this year’s winner in both copy and design is “just perfect.” The piece displayed an understanding of the teen market in language and imagery, and everything about it was high quality while maintaining a sense of belonging and fun. In a true testimony to its effectiveness, one judge said, “[It] made us all want to be Girl Scouts.”

www.studio2b.org

 

 
ANNUAL REPORT

"WestEd 2003 Annual Report"
WestEd

 

BROCHURE

"Are You In?"
Girl Scouts of the United States of America

 

CATALOGS

"Scholastic Education Early & Primary Reading Catalog 2005"
Scholastic Inc.

 

DIRECT MAIL

"Disney's Learning is Child's Play"
CrossMedia Creative Group

 

INTEGRATED MARKET CAMPAIGN

"Clean Up The Classroom Multimedia Learning Kit"
Discovery Education

"STUDIO 2B Retention Kit"
Girl Scouts of the United States of America

 

MEDIA KIT

"International Reading Association, 2004-05 Marketing and Media Opportunities"
International Reading Association

 

WEB SITE/MARKETING

"Weekly Reader Web Site"
Weekly Reader Corporation