Programs


Master Class Series Speakers

MCS 450x130 NL

ed-mccoyd

Edward McCoyd
Executive Director for Digital, Environmental & Accessibility Affairs

Association of American Publishers

On-site Event: The Realities of ROI in a World of Edtech and Social Media
January 28, 2015, 1:00 - 5:00 pm, Huntington Beach, CA

Edward McCoyd is an attorney and Executive Director for Digital, Environmental & Accessibility Affairs at the Association of American Publishers (AAP). He works with and advocates on behalf of educational, trade, and professional and scholarly publishing companies on issues involving digital technologies and publications, prevention of online infringement of publishers’ products, accessibility of books and other materials to individuals with disabilities, and environmental impacts associated with book paper and manufacturing. Ed has lectured at Continuing Legal Education seminars including for the Copyright Society of the USA, the Practising Law Institute, and the Suffolk County Bar Association, and has served as a speaker at numerous publishing industry events. Ed was previously employed as Director of Legal Services at the Authors Guild, providing licensing and copyright advice to published writers.



Michael-Ross

Michael Ross
Senior Vice President

Encyclopaedia Britannica

On-site Event: The Realities of ROI in a World of Edtech and Social Media
January 28, 2015, 1:00 - 5:00 pm, Huntington Beach, CA

Ross has been active in publishing for more than three decades and has worked in every aspect of the industry, including editorial, product development and acquisition, strategic marketing, and sales. He has held executive management positions at several publishing companies prior to joining Encyclopaedia Britannica in 2002.

Ross has contributed to several industry publications, including Britannica’s own blog site. His book Publishing Without Borders: Strategies for Successful International Publishing was published in 2003, and Publishing Without Boundaries: How to Think, Work, and Win in The Global Marketplace in 2007. He speaks often at international conferences on electronic publishing and was inducted into Printmedia’s Production Executives’ Hall of Fame in 2002. A former AEP board member, he served as president from 2002-2003. In December 2009 he was inducted into the Educational Publishing Hall of Fame.

Ross holds a B.A. (summa cum laude) from the University of Minnesota, an M.A. from Brandeis University, and a certificate from Stanford University in Advanced Management.



scott-traylor

Scott Traylor
Founder and Chief Kid

360KID

On-site Event: The Realities of ROI in a World of Edtech and Social Media
January 28, 2015, 1:00 - 5:00 pm, Huntington Beach, CA

Scott Traylor is an entrepreneurial business leader and experienced maker of forward-thinking learning products for over two decades. He's on a mission to facilitate more digital product successes in the classroom as well as the consumer marketplace. Scott is an industry advocate who shares insights and advice with seasoned companies as well as startups to help “all boats rise” in the digital learning space. In addition to being a former AEP Board member and a former computer science teacher, he currently serves on the AAP PreK-12 Learning Group Executive Council, and is also a Board member, advisor, and consultant to a number of other leading-edge educational organizations.



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