Master Class On-site Events

MCS 450x130 NL

The Realities of ROI in a World of Edtech and Social Media

Speakers | Location | Cost | Register

In the rapidly changing education world, there are new demands on your company both in how you talk to your customers and how you deliver your products. While you want to stay current with the latest marketing and classroom technologies, you also need to pay attention to your organization’s fiscal health and sustainability. In this half-day seminar, you will hear from industry leaders on how to make smart decisions and investments in product development and marketing that will allow you to meet your customers’ needs without compromising your company’s future.

Session 1: Embracing digital platforms without busting your bottomline

There is a constant call to increase digital use in the classroom—as well as a rising number of new platforms to contend with. The question isn’t how to keep up with the constant changes, but whether or not you should even try. This presentation will offer advice on how to assess your product development process, analyze the potential financial outlay and return, and make strategic decisions about what’s best for your company and customers.

Session 2: How to make social media work for you

Social media seems like a fantastic tool to help your reach educators. Often the people you talk to, though, aren’t the ones making the final purchasing decisions, and the tremendous time investment required by online communications may not result in equivalent sales. However, as the influence grows of classroom teachers, parents, and even students on product selection you need to keep your brand at the forefront. Listen to an expert on social media talk about what to use, when to use it, and the true measures of success in online marketing.


  • New York: Kevin McAliley, CEO, Think Through Math; Dana Truby, MDR
  • Chicago: Michael Ross, SVP and General Manager Education, Encyclopaedia Britannica

Choose from three locations

April 7, 2014, 1:00 - 5:00 pm
330 Hudson Street (between Charlton Street and Vandam Street)
New York, NY

Encyclopaedia Britannica
October 2014, 1:00 - 5:00 pm
331 North LaSalle St.
Chicago, IL

Teacher Created Materials
January 2015, 1:00 - 5:00 pm
5301 Oceanus Drive
Huntington Beach, CA


  • *Members: $99
  • Non-members $159


Registration for the Chicago event will open the end of May 2014.

Cancellation Policy

All cancellations must be made in writing to This email address is being protected from spambots. You need JavaScript enabled to view it. . (Email is acceptable.) Any cancellations received before March 28, 2014, will be refunded minus a $25 administrative fee. No refunds will be issued for cancellations received on or after March 28.


*AAP and PreK-12 Learning Group membership is organizational. Any current employee of an AAP member company may register at the member rate. Questions about membership? Contact This email address is being protected from spambots. You need JavaScript enabled to view it. at 267-351-4320.

For more information

More Information from AEPPlease contact
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