Master Class On-site Events

MCS 450x130 NL

The Realities of ROI in a World of Edtech and Social Media

Speakers | Locations | Cost | Register

Next event: October 22 • Chicago, IL

In the rapidly changing education world, there are new demands on your company in how you talk to your customers, how you deliver your products, and how you protect your intellectual property. While you want to stay current with the latest marketing and classroom technologies, you also need to pay attention to your organization’s fiscal health and sustainability. In this half-day seminar, you will hear from industry leaders on how to make smart decisions and investments that will allow you to meet your customers’ needs without compromising your company’s future.

Session 1: Protect your copyright, protect your profits

The U.S. publishing industry is seeing very significant volumes of online infringement of its copyrighted works, across educational, trade, and professional & scholarly publications. Ed will provide an overview of the online piracy phenomenon as its affects publishers; relevant law; steps publishers are taking to combat infringement of their content; voluntary collaborations between rights holders, service providers, and others to stem Internet piracy; and proposals by AAP and its membership for enhanced tools and processes to help copyright owners protect their materials. 

Session 2: Embracing digital platforms without busting your bottomline

There is a constant call to increase digital use in the classroom—as well as a rising number of new platforms to contend with. The question isn’t how to keep up with the constant changes, but whether or not you should even try. This presentation will offer advice on how to assess your product development process, analyze the potential financial outlay and return, and make strategic decisions about what’s best for your company and customers.

Session 3: How to make social media work for you

Social media seems like a fantastic tool to help your reach educators. Often the people you talk to, though, aren’t the ones making the final purchasing decisions, and the tremendous time investment required by online communications may not result in equivalent sales. However, as the influence grows of classroom teachers, parents, and even students on product selection you need to keep your brand at the forefront. Listen to an expert on social media talk about what to use, when to use it, and the true measures of success in online marketing.



  • Edward McCoyd, Executive Director, Digital, Environmental and Accessibility Affairs, AAP
  • Michael Ross, SVP and General Manager Education, Encyclopaedia Britannica
  • Linda Winter, President, Winter Group

Upcoming Locations

Encyclopaedia Britannica
October 22, 2014, 1:00 - 5:00 pm
331 North LaSalle St.
Chicago, IL

Teacher Created Materials
January 2015, 1:00 - 5:00 pm
5301 Oceanus Drive
Huntington Beach, CA


  • *Members: $99
  • Non-members $159



Cancellation Policy (Chicago event)

All cancellations must be made in writing to This email address is being protected from spambots. You need JavaScript enabled to view it. . (Email is acceptable.) Any cancellations received before October 3, 2014, will be refunded minus a $25 administrative fee. No refunds will be issued for cancellations received on or after October.


*AAP and PreK-12 Learning Group membership is organizational. Any current employee of an AAP member company may register at the member rate. Questions about membership? Contact This email address is being protected from spambots. You need JavaScript enabled to view it.  at 267-351-4316.

For more information

More Information from AEPPlease contact
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