Quality Content and Educational Technology: Forming a More Perfect Union
Educators, students, parents, and policy makers are all calling for more educational technology in the home and classroom. But developers know that inserting content into a digital format doesn't automatically create a superior product and getting one app into an online store isn’t a model for profit.
The 2013 series explored topics such as content choices for various digital tools, privacy laws, delivery models. Attendees gained a greater understanding of the key players such as the end-users, the decision-makers, the upstarts, and the creators of free content.
September 19, 2013 - 2:00 to 3:00 pm EST
Speaker: Ezra D. Church, Associate, Morgan Lewis's Litigation Practice
Students may share their favorite songs, vacation photos, and status updates online, but schools and product developers have to carefully watch their privacy practices. Even with increased efforts to collect student data for assessment and comparison, they must comply with strict regulations, both state and federal, concerning what data they can collect and disseminate. Hear from a legal expert on the key laws to watch and what developers can do to stay in compliance.
Webinar: Three Strategies for Using Technology to Enhance Educational Content
March 6, 2013 - 2:00 to 3:00 pm EST
Speaker: Scott Traylor, CEO, 360KID
Tech for technology’s sake is not effective in education. Educators and students expect the technology to enhance learning and offer more opportunities for achievement. Presenter Scott Traylor, CEO of 360KID, will discuss the key issues developers often overlook and will address three strategic points:
Who should be on your digital product development team?
Learn about the competencies you need, what the common missing components are and why the editorial person isn't always the best person to be in charge.
What's the difference between Passive and Active content and where are they effective?
In three different classroom situations (whole class, small group, one-on-one), we will examine the hardware for each setting and see how that can help developers understand which technology to use.
What works in the classroom?
While students are seemingly a captive audience, if a student does not demonstrate gains or skill mastery, the product will be abandoned. This segment will explore what works in a classroom, what outcomes/assessments are necessary, and why professional development is important.
May 1, 2013 - 2:00 to 3:00 pm EST
Speaker: Mark Schlichting, Children's Design Specialist, CCO, Wanderful - Interactive Storybooks and CEO, NoodleWorks Interactive
Which comes first—the tech or the content? In this webinar we will explore the product development process, how to choose the best content for digital learning tools, and why “quality content first” should be the motto for any educational product.
What is the secret ingredient to increasing sales, strengthening your reputation, and earning repeat business? Customer service. Consumers, both at school and home, have greater and more demanding customer service expectations for digital products. Prompt and accessible support, timely (and error-free) upgrades, and additional content all contribute to better service and increased loyalty. This webinar will discuss strategies for creating a great customer experience (and what happens if you ignore this important step).
Quality content (engaging, relevant, and up-to-date; clear objectives; and attractive and age-appropriate design) is essential to creating effective learning resources no matter the subject, grade level, or media. But you also need to think about the delivery methods and customer support from the beginning of the product development process. At this workshop, experts explain why you need to think about your products as a suite of solutions; how to build a development team that serves these key aspects; and what your customers (educators, parents, and students) expect from your company.