2014-15 Course Schedule

MCS 450x130 NL

The 2014 Master Class Series

Maximizing ROI in the Evolving Education Environment

Through on-site events and webinars, the 2014 Master Class series examined how marketing, management, and development teams can work together to create quality, effective products while maximizing ROI.

Webinar: Developing a Holistic Sales Approach to Improve Your ROI

Tuesday, October 28, 2014 • 1:00 - 2:00 pm EST

Speaker: Chris Kelly, Founder, Edgy Planet Sales Consulting

When you talk about your sales strategy, you aren’t just looking at selling to one customer or one school. You are creating a business development system that helps you engage and retain loyal customers and ensures that your sales team is focusing on the right markets and decision-makers for your products.

In this webinar Chris Kelly of Edgy Planet Sales Consulting will discuss:

  • the disciplined sales approach;
  • the top ten start-up mistakes;
  • the importance of proactive outreach;
  • the new reality of sales today; and
  • the tools you need to develop a competitive edge.

In addition, he’ll focus on why it’s essential to view your sales rep as part of product development team and how time spent on redefining your strategy can contribute to your bottom line.

Watch the webinar.

Webinar: How Learning Resource Developers Can Use Data to Maximize ROI

Thursday, November 6, 2014 • 2:00 - 3:00 pm EST

Speaker: Kristen Keating Weeks, Sr. Manager of Business Development, Knewton

The amount of data we can collect on student learning has increased exponentially. And just as educators can use the data to improve individual student performance, developers can use data to improve materials and create a more meaningful experience for all students. But, what data should publishers be collecting? How much is too much?

At this Master Class webinar Kristen Weeks of Knewton, an education technology company that personalizes digital materials to dynamically adapt to students’ needs, will discuss how data can help publishers better invest time and money in product development as well as metrics for content efficacy.

Topics include:

  • Data in education
  • Maximizing ROI for the individual customer 
  • Publisher ROI for digital products
  • How data is informing content development cycle

This webinar is for anyone creating educational materials who wants to understand how the thoughtful collection of data can improve your development process and help you create more effective learning resources.

View the webinar.


On-site Event: The Realities of ROI in a World of Edtech and Social Media

  • Pearson • New York, NY • April 7, 2014 • 1:00 - 5:00 pm
  • Encyclopaedia Britannica • Chicago, IL • October 22, 2014 • 1:00 - 5:00 pm
  • Teacher Created Materials • Huntington Beach, CA • January 28, 2015 • 1:00 -5:00 pm

In the rapidly changing education world, there are new demands on your company both in how you talk to your customers and how you deliver your products. While you want to stay current with the latest marketing and classroom technologies, you also need to pay attention to your organization’s fiscal health and sustainability. In this half-day seminar, you will hear from industry leaders on how to make smart decisions and investments in product development and marketing that will allow you to meet your customers’ needs without compromising your company’s future.

View the schedule and get registration information.

For more information

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