Programs


2014 Course Schedule

MCS 450x130 NL

The 2014 Master Class Series

Maximizing ROI in the Evolving Education Environment

Through on-site events and webinars, the 2014 Master Class series will examine how marketing, management, and development teams can work together to create quality, effective products while maximizing ROI.


Webinar: Developing a Holistic Sales Approach to Improve Your ROI

Tuesday, October 28, 2014 • 1:00 - 2:00 pm EST

Speaker: Chris Kelly, Founder, Edgy Planet Sales Consulting

When you talk about your sales strategy, you aren’t just looking at selling to one customer or one school. You are creating a business development system that helps you engage and retain loyal customers and ensures that your sales team is focusing on the right markets and decision-makers for your products.

In this webinar Chris Kelly of Edgy Planet Sales Consulting will discuss:

  • the disciplined sales approach;
  • the top ten start-up mistakes;
  • the importance of proactive outreach;
  • the new reality of sales today; and
  • the tools you need to develop a competitive edge.

In addition, he’ll focus on why it’s essential to view your sales rep as part of product development team and how time spent on redefining your strategy can contribute to your bottom line.

Registration is free. Sign up now.

 


 

On-site Event: The Realities of ROI in a World of Edtech and Social Media

  • Pearson • New York, NY • April 7, 2014 • 1:00 - 5:00 pm
  • Encyclopaedia Britannica • Chicago, IL • October 22, 2014 • 1:00 - 5:00 pm
  • Teacher Created Materials • Huntington Beach, CA • January 2015 • 1:00 -5:00 pm

In the rapidly changing education world, there are new demands on your company both in how you talk to your customers and how you deliver your products. While you want to stay current with the latest marketing and classroom technologies, you also need to pay attention to your organization’s fiscal health and sustainability. In this half-day seminar, you will hear from industry leaders on how to make smart decisions and investments in product development and marketing that will allow you to meet your customers’ needs without compromising your company’s future.

View the schedule and get registration information.

 



For more information

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