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NYU Seminar
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Speakers
Loretta A. Berardi is the founding partner of Berardi and Associates, one of the leading executive search firms specializing in the educational publishing, new media and magazine publishing fields nationwide. Loretta has been in the executive search field since 1978 and sold her company to the Solomon-Page Group LLC in 1995. She is currently a Group President at the Solomon-Page Group LLC, one of New York City’s top 10 Executive Recruitment firms. Loretta is a member of the Larchmont Shore Club and the Columbus Citizen’s Foundation. She is a member of the Columbus Citizen’s Foundation’s High School Scholarship Committee and regularly participates in PENCIL’s New York City Principal-for-a-Day program, as well as the NYU Publishing Program. She is also an active member in the Association of Educational Publishers, the International Reading Association, the Magazine Publishers Association of America, the Association of Test Publishers, and the American Educational Research Association. She is listed in Who’s Who in America 2006 and serves on the board of the Ronald McDonald House at Westchester County Medical Center. Loretta resides in New Rochelle, New York with her son, Christian Willis Sprague, a senior at New Rochelle High School. She loves to read and travel and is an accomplished chef and interior designer. Loretta has a Bachelor of Arts degree, Magna Cum Laude, from Brooklyn College.
David Blasband is partner, McLaughlin & Stern, New York City. Mr. Blasband specializes in the areas of intellectual property, copyright, trademark, publishing, entertainment law and First Amendment issues. He has successfully litigated major lawsuits in those fields and is the “go to” lawyer for clients ranging from Liz Smith, gossip columnist, to the late Lyle Stuart, founder, Barricade Books. Blasband represented and prevailed for Peggy Lee in the landmark case against Disney relating to video rights for Lady and the Tramp. He has successfully represented trade and school publishers on copyright matters during four decades of practice. Mr. Blasband has also litigated employment discrimination, antitrust and commercial cases, and prevailed on behalf of members of the New York State Board of Regents, whom he represented in the Buffalo, New York, school desegregation case, Arthur v. Nyquist, 573 F.2d 134 (2d Cir. 1978). He is a member of the board of directors of the Trisha Brown Dance Company and the Hebrew Hospital Home, of which he is general counsel. He lectures on copyright law at the Cardozo School of Law and is a member of the American Bar Association and the Association of the Bar of the City of New York.
Gerry Bogatz Gerry Bogatz is President and Founder of MarketingWorks, Inc.,
a full-service marketing and sales firm specializing in the PreK-12,
higher education, adult learning, and library markets. Since 1994,
MarketingWorks has assisted over 100 companies with strategic planning,
telesales and sales training, marketing, market research, and business
consulting. Among the clients of MarketingWorks are large basal
and supplemental publishers (including Prentice Hall, Thomson Nelson
and Harcourt Achieve), consumer publications sold in schools (U.S.
News and World Report and Wall Street Journal), non-profits
(ETS and PBS), and institutions of higher education (Harvard Graduate
School of Education and University of Nebraska).
Kathy Costello began her publishing career in 1972 as a Marketing
Manager for in-service professional training at Macmillan Publishing
Company, after 7 years of teaching elementary, middle school, and
higher education. In 1974 she became Product Manager for Reading
and was responsible for marketing the best-selling reading program.
When Harper & Row School Division was sold to Macmillan in 1984, Kathy joined McClanahan & Company, a developer of educational materials, as Editor-in-Chief. In 1987 she became President and continued in that role until Addison Wesley Longman purchased the company in July 1997. Kathy was then appointed President of the Addison Wesley Longman U.S. School Group and managed Scott Foresman - Addison Wesley, K-12, Addison Wesley Longman Supplementary Group, K-12, and Electronic Education, the distributor of the newly produced Waterford Early Reading Program. Kathy also continued to manage the former McClanahan Development Group which, since its acquisition by Addison Wesley Longman, provided product development services to the AWL K-12 companies. Following the acquisition of Simon & Schuster Education Companies in November, 1998, Ms. Costello was appointed President of the Pearson Education Elementary Group which included Scott Foresman K-6 Basal Publisher, Pearson Learning Supplementary Publisher, Electronic Education, and the Pearson Education Development Group. In April 2000, Ms. Costello was appointed President of the newly created Pearson Education Early Learning Group. This new venture focuses on the increasing demand and opportunity for early childhood education and establishing the Pearson Reading Research Center. Ms. Costello holds a Bachelor of Science Degree in Education from the College of St. Elizabeth, a Master of Arts Degree in Reading from Jersey City State College, and pursued doctoral studies in urban education at both Harvard and the University of Wisconsin. Peter Jovanovich Peter Jovanovich began his career in publishing in 1972 as a college sales representative for Macmillan. He held various editorial and marketing positions in Macmillan’s College and Trade Divisions until 1977 when he was named a vice president of Macmillan Publishing and head of its trade division. Mr. Jovanovich joined Harcourt Brace Jovanovich, Inc., in 1980 and held a series of positions including President of HBJ’s Trade Division, Managing Director of HBJ, Ltd. (London) and President of Academic Press. In 1985, he became Executive Vice-President of the University and Professional Group and in 1989 year was named President and CEO of HBJ, succeeding his father, William, who had held that position since 1954. In 1992 Mr. Jovanovich was recruited from HBJ by McGraw-Hill to become CEO of Macmillan/McGraw-Hill School Publishing. In 1995, he became President of McGraw-Hill’s Educational and Professional Group. During his tenure, McGraw-Hill became the largest educational publisher in the world. Mr. Jovanovich became Chairman and CEO of Addison Wesley Longman in 1997, a worldwide educational publishing division of Pearson plc. In December 1998, Pearson plc purchased the educational and professional businesses of Simon & Schuster. Mr. Jovanovich oversaw the integration of Simon & Schuster with AWL, which is now Pearson Education, the world’s largest education company. Mr. Jovanovich held the position until his retirement in 2005. He also served on the board of the Association of American Publishers until February 2005 and is Chairman of the Alfred Harcourt Foundation. He is a graduate of Princeton University and lives with his wife, Robin, a newspaper editor and writer, and their two sons Nicholas and William in Rye, New York. Leanna Landsmann Leanna Landsmann, a nationally recognized education writer and
editor, writes a weekly column for parents, A + Advice, How
to Help Your Child Succeed in School. Distributed by United
Media Syndicate, the column appears in daily newspapers across the
nation. Her website, aplusadvice.com, gives parents the ‘inside
scoop’ on school. Landsmann was president of TIME Magazine For Kids where she led the magazine to become the fastest-growing classroom publication, reaching 4 million students nationwide. In 1999, she was inducted into the EdPress Hall of Fame, educational publishing’s highest honor. Landsmann was editor and publisher of Instructor, the nation’s leading magazine for teachers, president, Instructor Publications, director of HBJ Children’s Books, and vice president, Harcourt Brace Jovanovich. In 1989, she founded her own firm, Leanna Landsmann Inc., a New York City-based educational service company, to help corporations and associations publish for schools. Her clients included TIME and TIME For Kids, Scholastic, AT&T, American Express, American Heart Association, AutoDesk, the U.S. Department of Education, Toyota, The Edison Project, New American Schools Development Corporation and the White House Historical Association. Landsmann launched New York City’s “Principal for a Day” initiative in 1994, and was volunteer director for two years. She served two terms on the boards of the Rural School Trust and U.S. Fund for UNICEF. She currently serves on the boards of greatschools.org and PENCIL (Public Education Needs Civic Involvement in Learning). Kevin McAliley Kevin McAliley is Executive Vice President of Haights Cross Communications, and President and CEO of Triumph Learning. Based in White Plains, New York, Haights Cross Communications is the fifth largest U.S. supplemental publisher. In addition to Triumph Learning, HCC's supplemental imprints include Sundance, Newbridge, Chelsea House and Recorded Books' School Division. Triumph Learning, based in Manhattan, is the oldest and largest publisher of instructional texts for state criterion reference tests. Triumph offers a comprehensive array of software and books for the testing programs offered by 23 states.Prior to joining Haights Cross in 1999, Kevin held seven positions of increasing responsibility at Primedia, from 1990 through 1999. Most recently he served as President and CEO of Channel One Communications, which included Channel One Network, a news service broadcast to 8 million high school students daily; Cover Concepts, and Films for the Humanities and Sciences. Other Primedia positions included President and CEO of Films for The Humanities and Sciences and Vice President of Corporate Development for Primedia. Early in his career Kevin was the producer of the PBS television series This Old House. Kevin has been the principal on over $250 million in mergers, acquisitions and licensing deals between educational companies. He has been a speaker at SIIA, EdNet, and AEP events. Kevin has an undergraduate degree from Harvard University and an MBA from Columbia University. Glenn McCandless Glen McCandless is the principal of Focus Marketing, a firm that helps educational publishers increase sales and profits with a range of strategic marketing and business development services. He also edits and publishes SellingToSchools.com, an award-winning online magazine with free advice to sales and marketing professionals who serve the education markets. Glen has over 20 years of education-market sales, marketing, and channel development experience. Before forming Focus Marketing, Glen was a sales and marketing executive with high-growth public Fortune 500 and start-up privately-held educational technology companies where he created and implemented targeted sales and marketing strategies, built channel capacity, designed channel marketing programs and developed strategic partnerships. Glen was also a territory manager for Apple Computer, helping education-market resellers develop their business plans and calling on hundreds of teachers and school administrators. During his ten-year stint at Apple, Glen was a top-performing education-market sales rep, sales manager and channel and marketing manager. Glen began his career as an advertising and marketing manager for a consumer-electronics retailer. He has a BS degree from University of Tennessee. Mary Mitchell Mary spends her days connecting the dots -- between Scholastic and its customers, between marketing and editorial and between hundreds of multi-channel communications the marketing technologies that enable them. Twenty years spent mostly in the advertising agency business helped prepare her to make all these connections. Beginning her career at OgilvyOne in New York, she learned the fundamentals of disclined, data-driven direct marketing at the feet clients like American Express and Time Warner Book-of-the-Month Club. In 1994, she joined Scholastic (for the first time!) to lead Direct Marketing and Communications for the Education Group. Always an early adopter, she added a new medium to the company's marketing communications portfolio, building their first marketing website. At this point, completely seduced by the potential of the worldwide web, Mary was recruited by FCB (now Draft/FCB) to lead one of the first interactive ad agencies. She relocated to San Francisco and worked with industry leaders such as Amazon.com, HP, Compaq, Palm and Taco Bell to create a viable marketing presence online. Now happily back at Scholastic in New York, Mary is putting all this communications and technology experience to work. During her freetime, she can be found renovating up her very old beach house or serving on the board of Girls Prep, the first all girl's charter school in New York City.
Jonathan Rosenbloom, Editor in Chief of Time Learning Ventures, the licensing division of TIME For Kids, has spent his entire career in education. Rosenbloom is responsible for creating materials for TFK’s publishing partners, including Glencoe/Macmillan-McGraw-Hill, HarperCollins trade and reference books, and Teacher Created Materials, publishers of supplemental classroom materials. Before coming to TIME For Kids, Rosenbloom was an editor at Sesame Workshop’s magazine division and before that, an editor with Scholastic News, the weekly classroom periodicals. Rosenbloom holds AB and M.Ed. degrees from Ohio University. He taught elementary school in West Virginia before going into educational publishing. He is the recipient of the National Magazine Award for General Excellence for 3-2-1 Contact magazine as well as several EdPress awards.
Bill Smith heads the Bill SMITH STUDIO, the country’s largest children’s design firm. The STUDIO has prototyped the best selling Math, Science, and Social Studies school programs as well as the world’s number one kid’s reference: The World Almanac for Kids. The STUDIO worked with Jim Henson Productions to launch their music line, inaugurated the Discovery Channel’s first school line, and is currently developing a 2007 launch for BrainQuest. Clients include National Geographic, Disney, NASA, Barnes & Noble Kids, MoMA/PS 1, Scholastic, Pearson, MacMillan- McGraw Hill, the BBC, Children’s Television Workshop, Harcourt, Houghton Mifflin and others. The STUDIO has a staff of 60 and is happily located about a block off the Hudson River in the Chelsea outback—check us out at Billstudio.com.
Mark Stevens is the Executive Director for KOL Education & General Manager of AOL@SCHOOL. He joined AOL in 2003 to run AOL@SCHOOL which is the K-12 education division for America Online. The school service provides extensive online resources for teachers, students and parents and made available at no cost by AOL. In 2004 he added the responsibility to direct the KOL Education group (Kids Online), AOL’s online service just for kids. The KOL service offers children a fun integrated online and broadcast experience that airs on CBS Saturday morning (KOL Secret Slumber Party) containing entertaining and educational content. Mark is responsible for the creation, management and development of new educational products and programs to service the school and consumer markets for the more than 20 Million AOL members and online users. As a professional educator, he has over 28 years of experience in education with 11 years as a teacher, counselor and administrator, and 2 years as a teacher for the Department of Defense school system in Asia. He has held senior management positions at Macmillan McGraw-Hill School Publishing, Jostens Learning, T.H.E. Journal, Turner Learning (Turner Broadcasting Systems), and The JASON Foundation for Education. He has received awards for print, online and broadcast productions including Peabody, Telly, AEP Golden Lamp and SIIA CODIE. Mark holds an undergraduate degree in Education from The Evergreen State College and M.Ed. and MBA from Pacific Lutheran University. He currently serves on the Board of Directors for the Fairfax Education Foundation the U.S. Department of State Office of Overseas Schools, the Association of Educational Publishers (AEP), and Software Industry Information Association (SIIA). Carol Wolf With over 30 years of marketing and advertising expertise, Carol Wolf has developed strategies that grow businesses organically and through acquisition, revitalized organizations and led major integrations while maintaining business momentum. She has directed innovative promotional campaigns that delivered substantial ROI for educational and consumer markets. Carol is currently VP Marketing for Achieve3000, the publisher of KidBiz3000 and TeenBiz3000, web-based differentiated instruction solutions that have resulted in unprecedented gains for students across the nation. Previously, Carol was VP, Director of Marketing for Harcourt Achieve where she was instrumental in the integration of Rigby and Steck-Vaughn, and later Saxon Publishing. Previously she was Vice President of Marketing for Houghton Mifflin Company and General Manager of Summit Learning, a direct response division of Harcourt that offered math and science materials to educational and consumer markets. Carol has directed marketing and promotion departments for Addison-Wesley / Scott Foresman, Scholastic, Guidance Associates and Prentice-Hall. Before transitioning to educational publishing, Carol was Creative Director for Synchronal Inc, the nation’s leading infomercial marketer and McCaffrey McCall Direct on the T. Rowe Price account. For seven years, she was a principal in Callas, Powell, Bloch and Wolf, a direct marketing agency serving clients such as Barclays’ Bank. Carol received her BA from Cornell University and an MA in Educational Theatre from NYU. She sits on the Board of Directors of AEP and is a member of the SIIA Marketing Committee.
Ira Wolfman is Senior Vice President, Editorial, at Weekly Reader
Publishing. He has overall editorial responsibility for 16 in-school
magazines from Pre-K through high school, and also supervises the
production of numerous special-periodical projects. Prior to joining Weekly Reader in 2004, Wolfman spent 25 years directing consumer magazines and educational-publishing programs. He was editorial director, and later Vice President and Group Publisher, of consumer magazines for parents, children, and teachers at Children’s Television Workshop (now known as Sesame Workshop) in the 1980s and 1990s. His publications there won more than 50 journalism and education awards, including the AEP Golden Lamp. From 2001-2004, Wolfman ran POE Communications, an educational media consulting business. His clients included America Online, Readers Digest Young Families, and Meredith Interactive. The author of four books, Wolfman also worked at the New York Times Magazine Group and New York Daily News Magazine. He has frequently served as a judge for the American Society of Magazine Editors’ National Magazine Awards and the AEP Distinguished Achievement awards. He has made over 100 TV and radio appearances, including ABC-TV’s “Good Morning America,” and NBC-TV’s ’“Today Show.”
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©2007 The Association of Educational Publishers |
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