8:30-8:45 a.m.

Welcome, introductions and opening remarks– GOALS of program

8:45-9:15 a.m.

Session 1: The Big Picture: How We Got Here, Where We Are Going

Speaker:
Peter Jovanovich, former CEO, Pearson Education

Session Description

9:15-10:30 a.m.

Session 2: How Editorial Development Unfolds

Speakers:
Kathryn Costello, President Pearson Education Early Learning Group, Pearson Education
Jonathan Rosenbloom, Editor, TIME Learning Ventures, TIME For Kids
Bill Smith, CEO, Bill Smith Studios

Session Description

10:30-10:45 a.m.

Break

10:45-11:45 a.m.

Session 3: Marketing's Multiple Roles Before, During and After Product Launch

Speakers:
Gerry Bogatz, President & Founder, MarketingWorks Inc.
Carol Wolf, Vice President, Marketing, Achieve3000

Session Description

11:45 a.m.-12:30 p.m.

Session 4: How Product Gets Developed: Editorial and Marketing are Married (They can take separate vacations, but they need to attend focus groups together.)

Speakers:
Mary Mitchell, Senior Vice President, Strategic Marketing Scholastic Education, Scholastic Inc.
Rose Else-Mitchell, Vice President of Implementation and Services, Scholastic Inc.

Session Description

12:30-1:30 p.m.

Lunch

1:30-2:30 p.m.

Session 5: Selling and Sales Representation: How to Work Top Down, Bottom Up and With Partners

Speaker:
Glen McCandless, President, Focus Marketing, Inc.

Session Description

2:30-2:45 p.m.

Break

2:45-3:30 p.m.

Concurrent Sessions 6–A, B, C

Session 6-A: Get-Ahead Secrets

Speakers:
Ira Wolfman, Senior Vice President, Editorial, Weekly Reader Publishing
Loretta Berardi, President, Berardi and Associates

Session Description

Session 6-B: The Times, They are a Changin’: How New Technologies From E-paper to I-pods Could Change Your Business Model

Speaker:
Mark Stevens, KOL (Kids Online) Education Director & GM, AOL@SCHOOL

Session Description

Session 6-C: Staying Out of Jail: Fundamentals of Copyright, Agreements, Contracts and Other Publishing Law

Speaker:
David Blasband, Partner, McLaughlin and Stern, LLP

Session Description

3:30-4:15 p.m.

Concurrent Sessions 6–A, B, C

Session 6-A: Get-Ahead Secrets

Speakers:
Ira Wolfman, Senior Vice President, Editorial, Weekly Reader Publishing
Loretta Berardi, President, Berardi and Associates

Session Description

Session 6-B: The Times, They are a Changin’: How New Technologies From E-paper to I-pods Could Change Your Business Model

Speaker:
Mark Stevens, KOL (Kids Online) Education Director & GM, AOL@SCHOOL

Session Description

Session 6-C: Staying Out of Jail: Fundamentals of Copyright, Agreements, Contracts and Other Publishing Law

Speaker:
David Blasband, Partner, McLaughlin and Stern, LLP

Session Description

4:15-5:00 p.m.

Session 7: Counting the Beans–Economics and Financial Management for Non Financial Types

Speaker:
Kevin McAliley, President and CEO, Triumph Learning

Session Description

5:00-5:15 p.m.

Session 8: What Are Your Next Steps?

Speaker:
Leanna Landsmann, A+ Advice, How to Help Your Child Succeed in School

5:15 p.m.

End of program