In June 2011 AEP announced that it is joining the Association of American Publishers (AAP) and the National Association of School Boards of Education (NASBE) to support the First Lady’s Let’s Move! campaign by developing voluntary standards for curriculum development that call for healthy living examples in all educational materials.
“Publishers are very aware of the need to portray positive images in educational materials. This initiative will help them focus on portraying healthy eating as well,” said Charlene Gaynor, CEO of AEP. “Our anticipation is that the voluntary standards will be widely adopted and will have an impact on obesity in today’s classrooms.” In its simplest form, the initiative could ask publishers to use C is for Carrot instead of C is for Cupcake in an alphabet book.
Latest News: The guidelines have been drafted and are currently being vetted by experts.
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