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Window  Frequently
Asked Questions
- What is the Educational
Publishing Pavilion?
- What is the Frankfurt Book Fair?
- Why should I exhibit in the EPP?
- How
much does it cost to exhibit in the EPP?
- Are there any
other services available to EPP exhibitors?
- Isn't the
Frankfurt Book Fair too large for my company?
- How do
I find potential business partners at such a large event?
- My
company creates and publishes only English language courses and supplemental materials.
Why should I attend an international book fair like Frankfurt?
- Will
I need a translator to conduct my business at Frankfurt?
- Where
do I ship my materials?
- What is the deadline to register
for the EPP?
- What do I need to know before traveling
to Germany?
- Are refunds available?
1.
What is the Educational Publishing Pavilion?
The Educational Publishing
Pavilion (EPP), a partnership of the Frankfurt Book Fair and the Association of
Educational Publishers, makes it easy for educational publishers from around the
world to meet and do business within the bustling environment of the world's largest
international publishing event. The EPP's programming will promote information
exchange and networking. Top 2.
What is the Frankfurt Book Fair?
The Frankfurt
Book Fair is the world's oldest and largest book fair. It has been held continuously
at the Frankfurt exhibition complex, known as the Messe, since 1949.
Following a consistent growth pattern, the 2008 fair had 299, 112 visitors--up
5.6% from the previous year--7,373 exhibitors from 100 countries presenting 420,282
products including 123,496 new releases. Top 3.
Why should I exhibit in the EPP?
With the surging international
interest in educational and English language materials, the global market is ripe
for educational publishers. International deals, including rights and export sales,
can add from 5% to 15% to the bottom line in the first year alone. Success in
the international market is about building relationships, and the best place to
build those relationships is at the EPP at the Frankfurt Book Fair.
Top 4.
How much does it cost to exhibit in the EPP?
There are three ways
to participate in the 2009 EPP. - Regular Exhibit Stand, including
display space for your titles, a meeting area, and the U.S. Commercial Service
Appointment Program
- EPP Technology Exhibit, a slightly larger booth
that includes the features of the regular exhibit space plus electric, wi-fi,
and an LCD projector. (View the layout.)
- Title
Display Service. If you can't attend the EPP in person, let AEP showcase your
products for you and collect potential business leads.
| | AEP Members | Non-members |
Standard Exhibit Package* | $3,299 | $3,999 |
Technology Exhibit
Package* | $5,399 | $6,199 |
Title Display | $150
per catalog item | $150 per catalog item |
*The exhibit packages include the U.S.
Commercial Service Appointment Program for U.S companies. 
Contact Joan Scavuzzo
at 856-241-7772 if you have questions about the 2009 EPP. Top 5.
Are there any other services available to EPP exhibitors?
The EPP
will host a series of “must attend” educational publishing events
each day during the book fair. To facilitate business relationships and information
exchange among educational publishers, the EPP will offer the following special
programs and events: - Pre-fair orientation session
- Three “Learn
Over Lunch” noon panel discussions
- Keynote Presentations
- International CEO Roundtable
- Two Hosted Networking Receptions
(Details
about specific topics and speakers will be available closer to the fair dates.)
Top 6.
Isn't the Frankfurt Book Fair too large for my company?
Not at
all. In fact, we had “small companies on a budget” in mind when we
designed the EPP and the Exhibitor's Package. As an EPP participant, you'll be
in a centrally-located venue designed specifically to help educational publishers
stand out at “the world's largest book fair.” AEP will do everything
for you. All you need to do is show up at your stand, negotiate deals, and enjoy
your visit. Top 7.
How do I find potential business partners at such a large event?
The highly-regarded U.S. Commercial Service Appointment Program is available in
addition to the basic EPP Exhibit Package. If you choose to take advantage of
this unique service, European service representatives will work with you to determine
your business interests and then find quality prospects for you. You walk into
the fair completely scheduled to meet with potential international partners for
co-publishing, licensing, distribution, rights exchange, translation, printing
and packaging, and other activities based on your requirements.
Top 8.
My company creates and publishes only English language courses and supplemental
materials. Why should I attend an international book fair like Frankfurt?
The Frankfurt Book Fair Frankfurt is the largest event of its kind for
the English-speaking world, with more than 1,800 exhibitors from Anglophone countries.
In addition, many non-English speaking publishers and distributors go to Frankfurt
specifically to buy English language content, supplemental materials, and rights
from companies like yours. Top 9.
Will I need a translator to conduct my business at Frankfurt?
Most
exhibitors at Frankfurt speak English; those who don’t usually have a translator
with them. However, if you should need a translator, AEP will arrange to
provide those services. Top 10.
Where do I ship my materials?
All materials for
2009 should be shipped to: American Collective Stand
277 White Street
Buchanan, NY 10511 11.
What is the deadline to register for the EPP? A
registration deadline has not been set for the 2009 EPP. Contact Joan
Scavuzzo at 856-241-7772 if you are interested in the 2009 event.
Top 12.
What do I need to know about traveling to Germany? Helpful
Hints for Travelers to Germany Currency:
The unit of currency in Germany is the EURO (€), divided into 100 cents.
Major credit cards are accepted in large stores, hotels and restaurants, although
Germans prefer to carry cash. Travelers’ checks should be cashed at
exchange offices, as banks often will not change them. The easiest way to
change money is to use ATM machines, ubiquitous features on all German streets.
Banks are closed on weekends, but exchange offices at airports and main railway
stations are open daily from 6 a.m. to 10 p.m. Exchange Rate:
The Euro-Dollar exchange rate has remained steady over the past
six months, but it changes slightly every day. As of January 30, 2009, the
rate was 1€ = $1.28. You can check
the daily rate on the Internet or in most newspapers. Weather:
Germany enjoys a temperate climate for the most part. In October,
the daily norms are a high of 56 degrees and a low of 42 degrees. The chance
of rain during the month of October is around 50 percent each day. Dress
Code: The Frankfurt Book Fair is considered a professional event,
and most participants (men and women) wear traditional business suits. Language:
German is the official language; English is widely spoken and understood. Time
Difference: GMT +1 (Frankfurt is six hours ahead of East Coast
cities in the U.S., e.g., at 9:00 a.m. in New York City it is 3:00 p.m. in Frankfurt) Electricity:
220 volts, 50Hz. (approximately twice the power in American homes and hotels).
European-style, two-pin plugs are standard. Appliances and computers made
in the U.S. require voltage adapters. 13.
Are refunds available? No refunds will be made after July 31, 2009.
Requests must be made in writing to Joan Scavuzzo. You may email them to jscavuzzo@AEPweb.org
or fax them to Joan's attention at 856-241-0709. Top More
questions about the Educational Publishing Pavilion or other international opportunities
being offered by AEP? Please contact Joan
Scavuzzo. | 
